IShowSpeed and Dr. Squatch are teaming up for a $1 million giveaway, and fans have nine weeks to get their piece of the pie. The snag? The challenges are about as dumb as you’d expect from an IShowSpeed campaign.
The new SPEEDRUN: Million Dollar Mission runs August 31 through October 31 in the U.S., Canada, the UK, and Australia. The nine-week campaign will include 25 different challenges, and Walmart will have over 4,000 locations and select retail partners as hubs for fans to participate.
And yes, one of the challenges does involve barking at a Dr. Squatch display in a store.

Fans Can Bark, Run and Chase Cash
There are a couple of ways to get a piece of the $1 million prize pool. The most straightforward is weekly challenges inspired by IShowSpeed. Fans might have to race a random stranger in a footrace, do a strange task in public, or, of course, walk into a store and bark at a Dr. Squatch display.
To be eligible to participate, people need to film themselves doing the challenge and upload the video on TikTok, Instagram, or YouTube. They’ll also have to tag Dr. Squatch and use.
If barking at soap displays in public isn’t really your thing, there’s another option. Dr. Squatch is hiding special briefcases filled with gold bars of soap in select cities in the four participating countries. The hidden prizes will be worth as much as $50,000 in cash, and clues will be released throughout the campaign.
Also on the table is $250,000 from 25 winning scratchers, each worth $10,000. The scratchers are being distributed through specially marked IShowSpeed Loot Box Bundles on TikTok Shop, but fans can also request one for free via the campaign website without buying anything.
It all culminates in a last hunt with another $250,000 purse. Dr Squatch has yet to reveal the details of the final challenge, but after nine weeks of footraces, hidden briefcases, and people barking at soap, it’s probably safe to expect something suitably chaotic.
For IShowSpeed fans, it’s definitely a different type of giveaway. Instead of just making the $1 million a sweepstakes and crossing your fingers for the best, the campaign turns it into a huge scavenger hunt and social media challenge. And if you’re willing to make a fool of yourself in a Walmart for a chance to win some serious cash, well, that’s apparently part of the package.
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Author: Siddharth Munjal









