When it comes to swinging, open relationships, and other forms of polyamory, you might be forgiven for assuming that these are practices more common in highly populated, urban, coastal cities. But that’s not necessarily the case, according to new research.
Referred to by those in the know as ‘the Lifestyle,’ curiosity in swinging is on the up. A new study by adult company Joy Love Dolls pulled Google search data on 55 swinging-related search terms, such as ‘hookup sites for couples,’ ‘swingers,’ and ‘wife swapping,’ to produce a realistic picture of where interest in ‘the Lifestyle’ lies across the entire country. The search terms were calculated per 100,000 people in each state, so that a place like Wyoming, which has a population of 584,000, could be weighed against California’s 39 million residents.
Here’s a breakdown of how each state ranks on the swinging-curious meter, and tips on how to find other couples in your state if you want to take the next step.
Which States Are the Most Swinging-Curious?
Delaware has the highest number of swinging-related monthly searches at 1,885, which works out to 183 per 100,000 residents. That’s 71 percent above the national average of 107. The more densely populated Pennsylvania comes in at a very close second, with 182 monthly searches per 100,000 residents, although it actually has the highest number of average monthly searches, with 23,624 across its populace of almost 13 million.
Check out the full rankings below:
|
Rank |
State |
Average monthly searches (total) |
Average monthly searches per 100,000 people |
Percentage above national average |
|
1 |
Delaware |
1,885 |
183 |
71% |
|
2 |
Pennsylvania |
23,624 |
182 |
70% |
|
3 |
North Carolina |
16,670 |
154 |
44% |
|
4 |
New Jersey |
14,046 |
151 |
41% |
|
5 |
South Carolina |
8,060 |
150 |
40% |
|
=6 |
New York |
29,247 |
149 |
39% |
|
=6 |
Virginia |
12,954 |
149 |
39% |
|
7 |
Rhode Island |
1,575 |
144 |
34% |
|
8 |
Tennessee |
10,182 |
143 |
34% |
|
9 |
Michigan |
14,158 |
141 |
32% |
|
10 |
Nevada |
4,265 |
134 |
25% |
|
11 |
West Virginia |
2,320 |
131 |
22% |
|
12 |
Florida |
29,445 |
130 |
22% |
|
13 |
New Hampshire |
1,685 |
120 |
12% |
|
=14 |
Massachusetts |
8,266 |
118 |
10% |
|
=14 |
Alabama |
6,020 |
118 |
10% |
|
15 |
Georgia |
12,785 |
116 |
8% |
|
16 |
Maryland |
6,934 |
112 |
5% |
|
17 |
Ohio |
13,066 |
111 |
4% |
|
18 |
Vermont |
691 |
107 |
0% |
|
19 |
Arizona |
7,879 |
106 |
-1% |
|
20 |
Idaho |
2,068 |
105 |
-2% |
|
=21 |
Indiana |
7,051 |
103 |
-4% |
|
=21 |
Washington |
8,016 |
103 |
-4% |
|
=22 |
Connecticut |
3,675 |
102 |
-5% |
|
=22 |
Utah |
3,473 |
102 |
-5% |
|
23 |
Louisiana |
4,629 |
101 |
-5% |
|
24 |
Illinois |
12,539 |
100 |
-7% |
|
=25 |
Texas |
30,117 |
99 |
-8% |
|
=25 |
Kentucky |
4,463 |
99 |
-8% |
|
26 |
California |
36,645 |
94 |
-12% |
|
27 |
Arkansas |
2,805 |
91 |
-15% |
|
=28 |
New Mexico |
1,909 |
90 |
-16% |
|
=28 |
Wisconsin |
5,308 |
90 |
-16% |
|
29 |
Oklahoma |
3,470 |
86 |
-20% |
|
30 |
Mississippi |
2,483 |
84 |
-21% |
|
31 |
Montana |
950 |
84 |
-22% |
|
32 |
Missouri |
5,090 |
82 |
-23% |
|
=33 |
Minnesota |
4,613 |
80 |
-25% |
|
=33 |
Colorado |
4,723 |
80 |
-25% |
|
34 |
Maine |
1,099 |
79 |
-26% |
|
35 |
Oregon |
3,292 |
78 |
-27% |
|
36 |
Alaska |
563 |
77 |
-28% |
|
=37 |
Hawaii |
1,079 |
75 |
-30% |
|
=37 |
Kansas |
2,191 |
75 |
-30% |
|
38 |
North Dakota |
572 |
73 |
-32% |
|
39 |
Nebraska |
1,422 |
72 |
-33% |
|
40 |
Iowa |
2,274 |
71 |
-34% |
|
41 |
South Dakota |
639 |
70 |
-35% |
|
42 |
Wyoming |
383 |
66 |
-39% |
Related: If You’ve Ever Been Attracted to a Couple, You Might Be Symbiosexual
Why Are Couples in Certain States More Curious Than Others?
You’ll notice that eight of the top 10 states in the rankings are on the East Coast, while the bottom five are all plains and mountains states with smaller populations, which makes a certain degree of sense.
Amy Nguyen, sex education expert at Joy Love Dolls, explains that the geographic split in the study could possibly be down to factors like visibility and social acceptance. “You just see more of this lifestyle on the East Coast—more clubs, more events, more of an established scene, and that rubs off on search behavior,” she said. “But just searching for something doesn’t mean someone is taking part in it. A higher search volume could simply mean people are curious about the swinging lifestyle and what it involves.”

According to Justin Lehmiller, Ph.D., Senior Research Fellow at the Kinsey Institute and Intimacy Advisor for the dating app Feeld, attitudes around consensual non-monogamy (and sexuality more broadly) can vary regionally. “Areas with more sexually liberal attitudes may contribute to people feeling freer to explore diverse relationship structures and to openly identify as non-monogamous,” he explains. “In areas where it’s more stigmatized, there are still lots of people who are interested in swinging, but they may be less likely to disclose that information.”
There is some research to back this up. A recent study by Feeld found that there’s a certain “geography” to sexual practices. For example, they found that people in the Pacific Northwest were the kinkiest, which aligns with the public perception that cities like Portland and Seattle have more sexually open cultures.
Related: The Hotwifing Trend Explained: What It Is, Why Couples Try It, and How to Do It Safely
How to Connect With Other Swinging-Curious Couples in Your State
If you’re interested in exploring swinging or connecting with likeminded individuals, it’s easy to start that process online. Dating apps like Feeld cater to people who are interested in non-monogamy and other forms of sexual exploration.
“You might also search for swingers’ organizations in your local area,” says Lehmiller. “These platforms can make it easier to connect with people who share the same interests.”
The most important thing for any couple considering the Lifestyle, Nguyen believes, is actually what happens before they try it. “Both partners need to be on board first,” she explains. “Nobody should go along with it just to keep somebody happy; that never ends well. The healthiest experiences tend to happen when couples talk things through properly first and both partners feel equally comfortable before taking things any further.”
Related: The 6-Inch Myth: What Clinical Research Actually Says About Average Penis Size
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Author: Philip Ellis

















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