In 2008, former New Yorker Jonas Bernstrein opened a new pizzeria in California with an “iconic” name.
Rotten City Pizza was a reference to the notorious Earl Warren quote about Emeryville in the 1920s as he battled the city during Prohibition. While not exactly embraced at the time, the “Rotten City” moniker became celebrated as the new restaurant gained acclaim.
“I took a bit of a gamble naming a pizza place ‘Rotten City.’” Bernstein previously told the E’Ville Eye. “It ended up working out OK though.” While the name stuck and patrons enjoyed the pizza, Bernstein initially considered closing up for good during the Pandemic but decided to keep it going for his employees and hope for a comeback.
That comeback never materialized as the pizzeria closed its doors in June.
“I’m done with this side of the industry,” Bernstein revealed after considering a sale of the building before changing his mind. “We rode the wave and it was good for a long time, but it eventually crashed.”
He lamented the failing economics of attempting to run a restaurant, but expressed his appreciation for the employees who helped the beloved pizzeria over nearly 20 years of business.
Despite Bernstein’s decision to close, two longtime employees created a GoFundMe account in an attempt to keep the restaurant alive.
“This GoFundMe will cover the first 2–3 months of operating costs—rent, ingredients, equipment, and permits—just enough runway to give their concept a real shot. The goal? Keep great pizza in Emeryville and give the next generation of pizza makers a fighting chance,” the GoFundMe stated.
The fund had a goal of $10,000, but sits at just $675 as of July 1.
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Author: Andrew McCarty


