“The newest trend in underwear is definitely the high-cut French brief.” Boom. You heard it heard it here first courtesy of Sandra Rose, Journelle’s head of product development, a.k.a. the woman in charge of knowing what’s new and next in the underwear space for one of the U.S.’s most-loved lingerie retailers. There are a couple reasons to get on board with the trend. My primary motive: the style of underwear makes your legs look way longer. “With the band sitting at your natural waist, it gives you legs for days!” says Rose. Jennifer Zuccarini, the founder of Fleur du Mal agrees, “High-cut styles elongate the line of your leg and emphasize your waistline because they sit higher, on a smaller part of your waist, than say a hip-hugger style.” Another plus of the high-cut underwear trend is, “with a higher rise, they are less likely to bunch when you’re wearing high waisted pants and skirts,” says Rose.
As for where the re-emergence of the high-cut French brief trend came from, Zuccarini attributes it to Instagram it-models like Kendall, Bella, Gigi, and EmRata, as well as ‘90s supermodels for bringing this style back. A group of people I wouldn’t mind associating with. Just like any trend, “it takes time and the right people wearing it again and again, for people to adopt a new look like this,” says Zuccarini. Since the look has been gaining steam for a moment, the time is now to hop on the high-cut underwear trend. To help you with that aim we rounded up the best options along with some visual inspiration to get started.
