Rolex ‘Pepsi’ Prices Soar On Secondary Market After Discontinuation Reports

Speculative reports that the Rolex GMT-Master II “Pepsi” is on its way out are having a very real effect on the aftermarket luxury watch market. The iconic collector-grade watch—featuring a duo-tone bezel in blue and red, mirroring the hues of the popular soda can—has registered a jump of about $3,000 in price since the start of 2026, climbing from the just above $20,000 at its lowest to well above $23,000 as of late March.

Bloomberg first reported the spike using data accumulated by the outlet’s Subdial Watch Index, which tracks prices based on multiple listings for the 50 most-traded watch models. As the GMT-Master II Pepsi’s price has climbed, the number of active listings tracked by Subdial has dropped by about 25 percent. Industry journal WatchPro previously reported that Rolex Authorized Dealers were informed that they’d receive no further deliveries of the Pepsi colorway,

Subsequent speculation has emerged from Reddit watch forums and insiders like Paul Altieri, CEO of luxury resale site Bob’s Watches. “The GMT-Master II ‘Pepsi’ has been one of the defining modern Rolex sports watches,” he told Maxim. “Rolex has discontinued it before and brought it back, so nothing is ever final, but when a steel Pepsi comes off the catalog, buyers notice.”

The original Rolex GMT-Master Pepsi was born of a 1954 partnership with Pan American World Airways to help pilots track multiple time zones—red indicated daytime, blue nighttime. That bezel was first fabricated from fragile Bakelite, but the Swiss brand switched to anodized aluminum in 1959. The “Pepsi” designation officially moved into the GMT-Master II era in 1982, introducing an independent hour hand that allowed travelers to monitor a third time zone by rotating the bezel. After a hiatus during the early ceramic years, the iconic colorway returned in 2014 in 18-karat white gold before the 2018 release of the Reference 126710BLRO brought the stainless steel Pepsi back to the permanent collection on a Jubilee bracelet.

According to Bloomberg, the Pepsi speculation is also boosting demand for previous models including the “Coke” GMT-Master II, which Rolex officially stopped producing in 2007. The model with a red-and-black bezel was replaced by the ceramic bezel GMT-Master II line. Other discontinued variants include the all-black “Lunette Noir” (discontinued in 2019), and the “Clint Eastwood,” the first of brown-and-gold “root beer” colorways, which debuted in the 1970s and was worn by the famed actor in a few movies throughout the 1980s and early 1990s.

As for the Pepsi, the best approach is obvious: Buy it while you still can.

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Author: Brandon Friederich

March 31, 2026

‘Party Girls Are Back’: Brooks Nader Celebrates Nineties Supermodel Style

Brooks Nader wants to bring back the “party girl” era of supermodels epitomized by nineties sirens like the legendary Kate Moss.

“Some people might hate this, but I just can’t with all the girls with the Carolyn Bessette thing in New York,” Brooks told Page Six Style of the late fashionista’s minimalist aesthetic, adding that she found Ryan Murphy’s Love Story series, which tells the story of Bessette and JFK Jr., “amazing.”

“I am like Kate Moss: fur, boobs out, cigarette,” she adds. “Party girls are back!”

Whether she’s posing for Maxim and the Sports Illustrated Swimsuit Issue or strolling around New York City wearing nothing but bubbles, the Love Thy Nader star is known for her skin-baring style moves. “Even if I’m not feeling that great in my body, somehow still getting naked, I’m like, ‘I kind of like this,’” Brooks added.

So it’s only natural that the soon-to-beBaywatch star and her sisters—Mary Holland, Sarah Jane and Grace Ann—are all starring in a new “naked ambition”-themed campaign for body care brand Jukebox.

Nader added that she and her Hulu reality-star sisters have been ready for the spotlight since they grew up in small-town Louisiana. “We were so fortunate to grow up in a house where we were all together,” Brooks told Page Six Style.

“We were just always running around naked around the house. I think that that never left our spirit because I’ve definitely got into some trouble … I have naked ambitions!” she joked.

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Author: Frank Tanner

March 31, 2026

Why The Porsche 718 Cayman Might Be The Best New Car To Buy In 2026

You’ve heard it time and time again: “A new car loses half its value the moment you drive it off the lot.” That’s an exaggeration, but like all good adages, it conveys a truth: Because of assured depreciation, the purchase of a new car is always a flex and never an investment. But if you want to flex from a fiscally responsible position, certain models are holding their value exceptionally well right now.

Automotive search engine iSeeCars analyzed nearly 1 million 5-year-old used vehicles sold from March 2025 to February 2026 and calculated their depreciation. The findings show that today, cars from 2020 and 2021 model years resell for 58.2 percent of their original sticker price on average—a 3.8 percentage-point gain over 2025.

“This recent reduction in 5-year depreciation rates suggests rising used car demand and/or insufficient supply over the past 12 months,” iSeeCars executive analyst Karl Brauer said of the 41.8 percent average depreciation, per Road & Track. “We’re not back to pandemic levels, but with used cars retaining more value in every major vehicle segment, there’s clearly been a shift in overall used car value. Likely factors include ongoing new car price hikes and drops in consumer confidence, both of which are driving more used car demand.”

While pure EVs and full-size luxury SUVs are the highest depreciators—the Nissan Leaf and Infiniti QX80 are trading for just 36.9 percent and 37.2 percent of their original MSRP—the Porsche 718 and Porsche 911 are arguably the best new cars to buy from a value-retention perspective. More wise sports car purchases include the Chevrolet Corvette, Subaru BRZ, and the Toyota Supra, while others on this list seem to earn their keep through reputations for reliability. Check out the top 10 lowest depreciators below, and head to iSeeCars for the full breakdown.