Month: September 2026

Welcome to 10 Things to Buy, a monthly shopping list that helps you shop smarter by focusing on the 10 key items to add to your cart that month if your wardrobe is in need of a boost. As a Who What Wear editor for the past 12 years, I’ve spent many hours advising people on what to shop for during any given season, so you’re in good hands. Whether you’re shopping for cold weather, warm weather, a vacation, or a wedding, I’m here to offer up the most seasonally appropriate suggestions. Be sure to return at the start of each month for more.

Something about me: I certainly don’t hate trends. In fact, I love them, but what I do hate is investing in things that feel overplayed and stale a year later. This is exactly what I used to guide my selections of the top ten things to buy this September. The items highlighted below will make your outfits look fresh (and like you’re in the know when it comes to fashion), but not like you’re simply buying the most obvious trends that you see everyone else wearing.

So, without further ado, scroll to shop the ten chic items that I recommend adding to your wardrobe this month, none of which will make you look overly trendy or dated.

Brown Jeans

Colored jeans may be a bit off-putting to someone who is trend-averse, but trust me—brown jeans are low-key and wearable; classic, but very 2026.

Two-Tone Shoes

Matthieu Blazy made us all re-fall in love with two-tone shoes. Now a slew of other brands are adding cool versions of the timeless style to their fall collections, following in Chanel’s footsteps (no pun intended).

Rollneck Sweaters

J.Crew singlehandedly made us all want to wear a vintage-y rollneck sweater, and I consider it to be the perfect casual, cozy way to make your outfits look up-to-date right now.

Eel-Effect Accessories

We’ll always love croc embossing but the new elegant accessory trend people are swapping it for is eel effect. If your all outfit priority is looking expensive, eel effect is an easy way to do it.

Chartreuse

One of the easiest ways to avoid looking dated each season is to wear a fresh color trend. A favorite for fall is chartreuse, which makes a big impact even in small doses.

’90s Minimalism Dress

If you’re not into trends, seeking out dresses characterized by ’90s simplicity is a smart way to think. You’ll look chic and polished in your dress of choice.

Peplum Jacket

Jacket season is upon us, and the most flattering style you can buy this year is a peplum one—hands down. It elevates even the simplest jeans outfits in an instant.

Crewneck Long-Sleeve Tee

When in doubt this fall, wear a long-sleeve T-shirt, exactly like Kendall Jenner just did, with a pair of high-waisted jeans. She’s just one of the many It girls who love this highly versatile .wardrobe essential

Calf Hair Bag

One of the chicest, subtlest bag trends for fall is calf hair. The texture makes any bag style look chic and interesting.

Striped Button-Down

There’s nothing groundbreaking about a striped button-down shirt, but they feel especially fresh right now, and can look quite luxurious when incorporated into a layered fall outfit.

Hailey Bieber’s skin and makeup routines are chock-full of Rhode staples (well, duh) but the beauty mogul isn’t afraid to give other brands their flowers. Case in point? She praises Kosas’s brightening concealer and Kylie Cosmetics’s soft-mauve lip liner. Whenever she does drop these pearls of information, I can’t help but take note—and add said product swiftly to my cart. After all, the products she puts her stamp of approval on tend to sell out. In seconds.

So when Bieber posted an Instagram Story of her “summer musts” consisting of not one but two unaffiliated bodycare staples? You better believe I dropped everything to share the news. Scroll ahead to shop the exact items she swears by.

First up, we have this firming body lotion from Gente. Eagle-eyed fans will know this isn’t the first time she’s endorsed the Brazilian-inspired body care brand, as she previously praised its Lymphatic Drainage Oil. (“Obsessed with lymphatic drainage massage and obsessed with these oils,” she wrote in an Instagram Story.) This lotion, though, has extra skin-firming powers thanks to drosera ramentacea extract, which has been shown to reduce fat tissue—a 12% visible reduction, to be exact, according to the brand’s four-week clinical trial.

This likely goes without saying, but allow me to make it crystal clear while we’re here: There is nothing “wrong” with cellulite (or stretch marks or any sort of skin dimpling). If you are a living, breathing human, there’s a solid chance you have it! There is also no topical that can 100% eliminate it forever, but if the texture does bother you, creams like this can temporarily ease the appearance. Firming abilities aside, this cream also evens tone and, of course, deeply hydrates, which also makes it a worthy end-of-summer buy.

Then we have Bieber’s second staple: Nuxe’s SPF 30 spray. French pharmacy fans, you likely know and love the brand for its Prodigieuse Multi-Purpose Dry Oil, which drenches your limbs in a non-greasy glow and smells downright heavenly. Editors always make sure to pick up a Nuxe staple (or three) whenever they find themselves in France, and it seems Bieber also falls into that camp. Alas, the SPF spray isn’t available stateside just yet, but I did find a cream version at Walmart you can buy in the meantime.

She of course plugged a few Rhode essentials, too. Find them all below, along with more beauty items that earned Bieber’s blessing.

Shop Hailey Bieber-Approved Beauty Products

Given the fact that testing and reviewing beauty products is a significant part of my job, I’m privy to buzzy launches several weeks—oftentimes months—before they officially become shoppable. It’s definitely a perk, and to this day, my heart skips a beat whenever I get a secret, unlabeled lab sample in the mail. It also poses a slight problem, though, namely with fragrance. You see, whenever someone tells me I smell good (my favorite compliment) and demands to know what perfume I’m wearing, nine times out of 10, it’s an unreleased potion I have to keep under wraps for the time being. I’ll try to describe the notes without giving away the brand or name, but even that requires mental gymnastics.

Over the past couple of months, I’ve tested a lot of these gems, but I’ve had to be patient until now to make my official endorsement. Well, here it is: my list of exciting fragrance launches that stood out among the flood of press releases, blew me away at first spritz, and garnered plenty of “You smell amazing” comments. If you’re looking for a new perfume for fall, trust me. These 10 are not to be missed.

The Best New Perfumes to Wear in September

1. L’Objet Alento Eau de Parfum

2. Voluspa Saddle Up Santal Eau de Parfum

3. Le Labo Shiu 25 Eau de Parfum

4. Sidia Braless Parfum & Strike

5. Guerlain L’Heure Bleue Eau de Parfum

6. Chloé Le Nectar Parfum

7. Valentino Vendetta Donna Eau de Parfum

8. Old Navy Suede Embrace Hair & Body Mist

9. Vacanza Portofino Eau de Parfum

10. Ex Nihilo Demon Dancer

Why Trust Who What Wear

At Who What Wear, we know that beauty isn’t one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they’re affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we’d truly recommend to our closest friends and family members.

I spent most of the fall/winter 2026 fashion month staring at shoes instead of the clothes they were attached to, which either makes me extremely good at my job or means I have a real problem. I’m going with the former. As someone who’s quite the clothing person, this is a relatively new development for me. I’ve always been able to appreciate a good shoe, obviously, but this season, I found myself remembering the shoes long after I’d forgotten what was happening above the ankle. Maybe it was the styling, maybe it was the sheer number of genuinely good options, or maybe we’re entering a very good era for footwear. Whatever the reason, I was paying attention.

Five trends kept turning up no matter which show I sat through, from Milan to Paris, and what made them stand out was how wearable they actually felt. These aren’t the kind of runway trends that require six months of convincing, a completely new wardrobe, or a very specific fashion-person personality to pull off. They’re shoes you could realistically start wearing now—and, more importantly, actually want to wear. Here are the five that have officially caught my attention.

Jazz Shoes

Introducing the lace-up, low-to-the-ground flat replacing your ballets. Celine, Bottega and Prada all sent their versions down the Fall 2026 runway introducing a new it-shoe. The structured toe and lace-up detail give them more presence than a ballet flat without losing the comfort, and they work with a trouser just as well as a slip skirt.

Moccasins and Slippers

Miu Miu and Loewe sent this soft, house-shoe-adjacent shoe style down the runway this season with several other labels designing moccasin-leaning loafers. The common thread is comfort that still reads intentional, nothing about these looks like you gave up.

Cap Toe

Matthieu Blazy’s Chanel may have quite the waitlist, but he’s not the only designer creating two-tone cap toe shoes this season. It’s a small design detail that does a lot for an otherwise simple pump or boot, dressing it up without adding any extra hardware.

Panel Effect

Speak of two-tone, there’s more than one way to do it. It has been a Chanel signature for decades, but it was remixed with paneled and color-blocked styles everywhere from Isabel Marant to Ferragamo. The panels do the work a print usually would, adding visual interest without turning the shoe into the loudest thing in the outfit. An ‘80s feel really comes into play here.

Vintage Inspired Wedges

Wedges are back, but the version showing up this season leans sculptural instead of summery, more ’40s-inflected than boardwalk. Sportmax and Diesel all sent structured wedge silhouettes down the Fall 2026 runway, and the satin and leather versions translated easily into a fall outfit.

Let’s get stylish, okay? I know you’re already stylish, so what I really mean is let’s add some chic items to that wardrobe. Zara is a great resource to uncover the modern staples to create fashionable outfits.

Below, you’ll find an edit of the best new fall arrivals from Zara. Forward jackets? You better believe you’ll find everything from cool funnel-neck styles to leathers. What about versatile basics? You’ll absolutely find standouts, along with gorgeous shoes, knits, and more.