Month: November 2018

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22 Picks That the Best French Brands Are Pushing for Fall

We talk a lot about French-girl style (exhibits A, B, C, D…)—so much so that you might imagine an entire office full of Who What Wear editors clad in Breton-stripe tees, wool berets, silk scarves, black cigarette jeans, and chic gold jewelry. But, if so, it’s time to wipe those sartorial stereotypes right out of your brain, as much as we love all of the aforementioned items. That’s where this roundup of fresh fall fashion picks from some of our favorite French brands comes in. From Gallic mainstays like Chloé and Saint Laurent to up-and-coming brands like Elleme and Maison Chateau Rouge, we’ve rounded up the best of the best from our go-to Parisian designers, and there’s not an expected pick in the bunch.

Understated on the front, party in the back.
Not your first-communion pearl earrings, that’s for sure.
These boots were made for walking (all over Le Marais).
Elleme is known for its fun color pairings and unexpected shapes.
Twisty gold perfection.
Stylish but also très functional.
Because Parisians aren’t immune to the dad sneaker trend.
This hue is key for F/W 18.
The perfect finishing touch to any look, no?
Maison Chateau Rouge’s African-inspired prints pack a major punch.
A fun crochet number I’m currently considering.
How’s this for Parisian drama?
I never saw a pair of Jacquemus shoes I didn’t covet.
Maje makes the prettiest blouses.
Simple but solid.
Sonia Rykiel may be known for her rainbow prints, but this white blouse is just as good.
A more angular take on the on-trend cat-eye style.
Is there anything these won’t look great with?
Sharp tailoring = a true French specialty.
A laid-back take on the LBD.
In case you’re in need of a new plaid blazer.
Let the print clashing begin.
My new favorite vintage-inspired jeans.
Heart-shaped earrings are having a moment, and I’m especially into this clear jewel-bedecked pair.
Equipment’s known for its soft silky blouses, but this sleek leather pick is the one I’m currently eyeing.Â