Stylists-turned-designers Emily Current and Meritt Elliott have the ultimate fashion track record.  Whether it’s mastering the art of celebrity styling, creating the perfect pair of jeans (from their Current/Elliott days), or building a brand that stocks the staples every woman needs with The Great, this power duo just, well, gets it. Now, the multi-hyphenate pair are at it again with their new namesake label, Emily + Meritt—a youthful collection of soft apparel (and adorable stationary too, because why not) with the tag, “Soft Knits For Strong Girls.”

As best friends themselves, their new offering celebrates the power of friendship and self-discovery, which you’ll see in this most recent drop of friendship-themed pieces. “We believe that women have the power and the thoughtfulness to rule the world, so we wanted to create something that would inspire,” they said. Well, that absolutely comes across in the offering and corresponding brand imagery. You’ll see.

With new deliveries dropping every month, this empowering label is worth having on your radar. It’s also one you’ll definitely want to tell all your friends about. Explore Emily + Meritt more here, and keep scrolling to scope the pieces we’re adding to our carts this weekend.

More than anything else in my closet, denim is the one thing that gets the most wear. I’ll attribute this to my Arizona roots where denim was a huge part what I dressed in growing up. Later, after moving to L.A., which is no doubt the denim capital of the world, my penchant for it was only reinforced.

Since I wear jeans most days of the week, I always have my eye out for the latest denim trends to sweep the fashion world. In recent years, there have been plenty of shifts in the denim landscape—from skinny jeans to cropped styles to super flares to straight-leg cuts—that have been more about the silhouette than anything else. Recently, though, there’s a whole new movement in denim that is less about the shape and instead focused on interesting prints and patterns.

Fashion girls have been quick to hop on board with the new denim trend, but celebs like Hailey Baldwin have also been spotted wearing it. Scroll on to see the four major ways the stylish set is wearing it now, as well as my personal favorite way to wear the trend this fall.

Next: Shop my Instagram, featuring my 27 latest finds.