The Sneaker Trend Fashion Insiders Are Swapping Their Plain White Ones For

More than any time of year, fashion month is when the freshest emerging trends appear, and not just on the runway—the streets of New York, London, Milan, Copenhagen, and Stockholm (and soon Paris) have been filled with insiders wearing pieces that will soon be everywhere, thanks to them. The aforementioned insiders are particularly fond of sneakers, and while plain white ones will certainly always be a staple, style setters are currently swapping them out for something a little more eye-catching: neon sneakers.

Because all things ’80s are back, including neon, it’s only natural that sneaker brands like Nike and Balenciaga are letting that influence their designs and color selections and that fashion insiders are on board. The beauty of this trend is that it goes with nothing, so it goes with everything, as they say. We’ve spotted the fashion crowd styling neon sneakers with both neutral basics and equally “extra” pieces, so there are no rules when it comes to this trend. See the neon sneaker trend in action and shop our favorite pairs on the market below.

Next up, the $100 It sneakers celebrities are favoring.

Why Twitter reset the @Twitter account

On Friday morning, Twitter posted a single word to its Twitter account: “The.” Average users began replying, telling a story one word at a time. When it was done, the first thread read: “The beginning of the end is near. Yay.”

Had it been posted a month or so, it’s likely the world would have written off Twitter’s “the” as a pocket-tweet. But if you’ve been paying attention to @Twitter for the past few weeks, you’ve noticed an undeniable transformation. An account best known for posting almost comically remedial education to its user base — it was still instructing followers on how to retweet as recently as 2016 — suddenly felt a bit more alive.

In recent days the account started a service-wide conversation around the meaning of users’…

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