Atmos Faceware makes clean air an expensive accessory

Ao Air

Ao Air’s Atmos Faceware is positioning itself as a tech-driven solution to increasing levels of air pollution in a world that’s literally and figuratively burning. But the $350 gadget, which just debuted at CES, may be beyond the price range of people who are most vulnerable to the very problem its seeking to address.

Breathing in pollutant-filled air is dangerous: it can exacerbate asthma and other respiratory conditions, and can increase risk for stroke, heart disease, and some cancers. People enduring the bushfires in Australia, or who survived California’s intense wildfire seasons have to contend with not only the flames, but dangerous smoke as well. And even areas far from wildfires sometimes contend with air choked with tiny,…

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