If You Have Sensitive Skin But Still Love Perfume, Read This

Your skin deserves the VIP treatment. When deciding which beauty products to invest in, pausing to consider how your skin may respond to a fragrance may not always be a top priority for all perfume wearers. But for people who have sensitive skin, knowing which fragrances won’t irritate your skin is a game-changer.

While the word “hypoallergenic” is tricky when it comes to perfume (fragrances are known allergens, after all!), there are some perfumes that are better for sensitive, allergy-prone skin than others. 

When shopping for perfume, be sure to read the label if you fall on the sensitive side. Try to avoid perfumes that have ingredients such as acetone, linalool, phthalates, and parabens. These ingredients can irritate allergy-prone skin. Take the time to discover perfumes that are safe to use. Believe me—your skin will thank you in the long run!

Read on to see the best perfumes and brands for allergy-prone, sensitive skin.

Key notes: cappuccino, pure vanilla, caramelized cedar. Skylar was founded by Cat Chen after her daughter had an allergic reaction to her perfume. All Skylar perfumes are hypoallergenic, cruelty-free, vegan, and safe to use on sensitive skin. One of its best sellers, Vanilla Sky, is what I like to call the perfect vanilla cappuccino as a perfume—but better.  Customer Review: “I love this scent alone and also layered with Coconut Cove. It is so warm and cozy! The scent lasts quite a while and I can understand while it’s so highly rated. It’s not an overly sweet gourmand vanilla, but more on the earthy side.”

Key notes: bergamot, coconut, ambrox. Now that you’re familiar with Skylar, here’s another one of its fragrances you should have on your radar. Coconut Cove is crafted from a delicious blend of creamy coconut, jasmine, and gardenia. Customer Review: “Got a sample of this perfect and I’m obsessed! Takes me right back to a sunny tropical vacation with a mojito in my hand. The perfect summer scent!”

Key notes: pink peppercorn, Turkish rose, amber woods. Famously founded by Michelle Pfeiffer in 2019, Henry Rose creates fine fragrances that are hypoallergenic, cruelty-free, and free of parabens and phthalates. One of Henry Rose’s best-selling fragrances, Sheep’s Clothing, boasts a fresh approach to classic rose fragrances by juxtaposing its soft, powdery note of Turkish rose with amber woods and vibrant pink peppercorn. Customer Review: “This fragrance is unbelievable! I am a huge fan of rose perfume and Henry Rose found the perfect balance of rose with a gentle spicy back note. I get 1000 compliments every time I wear it, and it is never overwhelming.”

Key notes: vanilla bean, rose, freesia, musk. This is another Henry Rose fragrance that has received high reviews and high exposure since its release. Rich and earthy, this one is the complete opposite of the aforementioned perfume, yet it stands on its own as a leader for floral and earthy fragrances. Customer Review: “A perfect blend of vanilla and vetiver creates an alluring and comforting scent. Cannot believe how many compliments I get wearing this.”

Key notes: Italian lemon, bergamot, wild figs, Moroccan tea. Add Nest New York to your list of high-performing and long-lasting perfumes that are cruelty-free and great for sensitive skin. Moroccan tea is at the core of this warm, spicy, and exotic Nest New York eau de parfum. An exploration of the Mediterranean, this fragrance offers cool spices combined with bright fruits and warm woods. Customer Review: “Really nice smelling perfume, a refreshing and delicious scent. Nothing like I’ve smelled before! It smells citrusy and warm, but light at the same time. Could see this being a daytime or nighttime perfume.”

Key notes: golden orchid, amber, musk. Check out another one of Nest New York’s fragrances: Golden Nectar. It features a lovely mix of the nectar of golden orchids, vanilla, and musk for an altogether sensual and romantic finish. Customer Review: “This fragrance is so good and lasts very long. If you are looking for a peachy fresh and floral scent this is your go-to! Perfect for all seasons!”

Key notes: bluebell, persimmon, white musk. Jo Malone London is a household brand known for its timeless fragrances. They’re as soft on the nose as they are on the skin. The Wild Bluebell Cologne continues the tradition with a fresh, floral fragrance crafted from the perfect mixture of sweet florals, earthy greens, and cozy white musk. Customer Review: “This is so unlike anything I’ve ever tried! My absolute favorite Jo Malone scent. It’s floral, deep, soft, with a hit of juiciness and warmth… it’s so lovely. Soft without being sweet or powdery. I have over 30 luxury fragrances and grab for this one almost everyday—that’s saying a lot!”

Key notes: cassis, acacia honey, peach. Jo Malone’s Nectarine Blossom & Honey is another one worth noting, especially for fans of fruity fragrances. It has bold, juicy notes of nectarine, peach, cassis, and white flowers balanced by a dash of acacia honey and peach. Customer Review: “Smells amazing! It’s delicate and not too overpowering. I am sensitive to strong perfume so this is perfect for me. Fun to layer with other JM scents!”

Key notes: myrrh, vanilla, sandalwood. All 7 Virtues fragrances are hypoallergenic and crafted without phthalates, parabens, or sulfates. They’re also fully vegan and cruelty-free. Santal Vanille is a long-lasting eau de parfum that balances coconut and cashmere with rich sandalwood and warm myrrh. For anyone looking for a perfume that’s warm, spicy, and sweet, this one deserves all the hype it gets.  Customer Review: “This is simple and sexy. It’s warm, grounded and a bit sweet. It feels like a hug. I wanted something that smelled like true sandalwood but wasn’t completely masculine.”

Key notes: mandarin, orange blossom, labdanum. Looking for another inspired fragrance to tickle your nose? The 7 Virtues’ Orange Blossom blends tangerine, mandarin, and bergamot with light and sweet notes of jasmine, amber, and ethically sourced orange blossom essential oil from Afghanistan. Customer Review: “Yeah, this is by far one of the most beautiful, peaceful and incredible smelling scents I’ve ever found. Floral but not old smelling, lightly citrusy without being masculine or jarring, musky without being musky (if that makes sense)… I’m obsessed.”

Key notes: amber, bergamot, white musk. Have you spotted this It-girl brand on social media? DedCool was founded and created in 2016 by Carina Chaz at only 21. Each fragrance is crafted using sustainable ingredients. This soft, cozy, and milky scent blends seamlessly with your chemistry for a unique eau de parfum that’s quite literally all you. Customer Review: “Absolutely in love with this fragrance! I’ve been wearing it every single day for the past few months. It’s perfect by itself but so versatile when layered with another fragrance. It melts so beautifully into my skin and gives me such a unique personal scent.”

Key notes: bergamot, vanilla, amber. Belonging to the warm and sheer fragrance families, DedCool’s Taunt Eau de Parfum does just what you’d think: use a sensual blend of bergamot, vanilla, and amber that’s as sexy and fabulous as you are. Customer Review: “This is a soft, lasting, beautiful scent that you can’t get enough of. I get compliments on it every time I wear it. It is so light and luxurious, will definitely continue to explore DedCool fragrances.”

Key notes: grapefruit, cedarwood, patchouli. If you’re in need of a fragrance with a French touch, try Maison Louis Marie. The company is dedicated to using formulas that are vegan, cruelty-free, and free of parabens, sulfates, and phthalates.  This eau de parfum is earthy and woodsy with delightful notes of citrus, cedarwood, and patchouli. It makes me imagine a summer’s day spent tucked away in a cozy cabin in the woods. Customer Review: “I am absolutely obsessed with this perfume! I’m not huge on sweet or floral perfumes, and tend to lean more towards earthy, woody, and sharp citrus scents.”

Key notes: sandalwood, vetiver, amber wood. A little less cabin-like is Maison Louis Marie’s No. 04 Bois de Balincourt Perfume Oil. It’s simple and light, with a warm and woody fragrance supplemented by spicy cinnamon and nutmeg. Customer Review: “One of my all time favorites! Unisex, easy to wear. It’s comforting, cozy, and has personality while being inoffensive. You could wear this to the office, to the beach, on a hike or special date night.”

Key Notes: Italian bergamot, grapefruit peel, Haitian vetiver. Malin+Goetz is a family-owned and operated brand founded in 2004 with the goal of catering to the needs of people with sensitive skin. Inspired by the dual nature of the grassy vetiver, this Malin+Goetz perfume combines bright citrus, fresh cardamom, and cozy notes of warm amber for a fragrance that’s clean and smoky.  Customer Review: “This is easily in my top 3 fragrances ever. It’s such a clean refreshing fragrance in its own unique way! Very smooth and easy to love! I love that it can be worn during any season and is also very unisex!”

Key notes: fig, amber, gardenia. Meet By Rosie Jane. It’s a fine fragrance brand dedicated to clean and vegan fragrances that is great for anyone looking to upgrade their collection. If you aren’t sure if you prefer, earthy, floral, or light fragrances, By Rosie Jane’s James Eau de Parfum won’t make you choose. It’s all three, creating a scent that’s as airy as it is earthy with a whisper of powdery, fresh florals. Customer Review: “If you’re looking for a new signature scent or a backbone for your perfume wardrobe, try James. It’s the perfect blend for nearly every occasion with a base of comforting amber but something so distinctive and cool between the gardenia and fig on top.”

This article was originally published at an earlier date and has been updated.

Next up, Presenting: The 5 Most Influential Trends Happening in Fragrance Right Now

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Okay, These Flat and Low-Heel Shoes From Nordstrom, Mango, and Zara Are Fire

When it comes to my daily footwear, I’ve always preferred flats or low-heel shoes. Not that I have anything against high-heels, but considering I’m a born-and-bred California girl, the ease and comfort of a flat or low-heel just seems to agree with me on a fundamental level. High heels, in my humble opinion, are to be reserved for special occasions or a night when I’m feeling extra flirty. The numerous stylish flat offerings and resurgence of the kitten heel in recent years (I’m looking at you Manolo Maysales) has only helped my case.

On top of that, the right flats or low-heel has a kind of understated elegance that’s hard for a higher heel to compete with. I’ll never forget seeing a woman walk into a wedding in a breezy, floor length gown with simple sandals on her feet and thinking that she was by far the chicest person in the room. Suffice to say, I’ve done a lot of research recently on the best flats and low-heels out there. My biggest issue? Putting a cap on my finds, which Nordstrom, Zara, and Mango aren’t helping with. They’ve really been killing it with their flat and low-heel shoes selection, so I’ve rounded up my favorite 30 picks, just for you, dear reader, below.

A statement sandal that’s versatile enough to be worn every day. 

The square toe here feels decidedly modern. 

I’ll be wearing these all summer. 

Hot off the chopping block…these are sure to go fast!

Fulfilling all my ’90s grunge fantasies. 

Metallic accents are everywhere this season, but I’m partial to a strappy, silver sandal. 

The chocolate brown hue paired with the lug sole has me feeling all the feels. They’re perfect. 

I’d like to pair these with a black column dress and chunky gold jewelry.

Sporty and chic.

Allow me to introduce you to your essential summer sandal. 

For all my Barbie-core fans.

A simple flat at a reasonable price that looks more expensive than it is can be hard to find, but then these babies showed up. 

We’re ready for vacation (me and the sandals). 

The open crossweave on these is so nice. 

A basic slide you can wear for years to come. 

Yes. Just so much yes. 

Too cute in red. 

Minimal kitten heels have my heart. 

Alexa Chung circa 2010 I’m coming for your look.

In case you couldn’t get your hands on the Miu Miu version…these are a decidedly good dupe!

Big fan of the fisherman sandal trend this spring. 

When Zara gets it right, they really get it right. 

The stitch detail adds interest and a bit of early 2000’s flair. 

Loving this neutral loafer for summer. 

Such a good beige.

Trust me, you’ll wear these way more than you think.

I love how simple yet elegant these are. 

These are giving Cher Horowitz, which I can always get behind.

Pair these with some vintage jeans and a white tee, and you’ve got the quintessential summer look. 

These are, of course, reminiscent of Gucci, but in a subtle way that I think really works.  Up Next: 11 Trends That Will Define the Summer 2023 Fashion Aesthetic.

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We’re Just Going to Say It: These 13 Gel Polish Brands Rival a Salon Manicure

As people who used to be hopelessly devoted to a monthly gel manicure, we get the appeal of the salon treatment. We do! You don’t have to lift a finger (except when the manicurist asks you to), you don’t have to worry about what your nails look like for weeks, and the juicy signature shine is hard not to fall head over heels for. Alas, salon-job gel manicures do come with their fair share of shortcomings. A) They’re expensive. B) There can be hassle and inconvenience with making an appointment, parking, and actually making it *on time* to your appointment. C) They can inflict some not-so-nice damage to your tips.  Therefore, when a slew of our favorite nail polish brands began to debut their own at-home gel-mani dupes with comparable shining, long-lasting results, we threw our hands up and shouted hallelujah. Yes, a salon experience can be relaxing, but in our mind, nothing beats sitting at home in front of our current Netflix binge and doing the job ourselves. Not to mention, since so many of the best gel nail polish brands only require one, two, or three steps tops and have a super-fast dry time, we can nosh on our accompanying Postmates order mere minutes post–paint job. Tempting, right? So kick the damage and time that your salon gel manicure requires and take a look at these best-of-the-best gel nail polish brands instead. We promise you won’t miss a thing!

Here’s the thing. One of our editors stopped getting gel manicures roughly two years ago, and 99% of the time, she reaches for Essie nail polishes. To be more specific, she loves the Essie Gel Couture. No joke, a couple of layers of this polish used in conjunction with the line’s steel-strong glassy topcoat lasts a full two weeks. Rock the Runway, a fiery shade of scarlet, is a regular order.

Complete with OPI’s signature skinny brush, this special gel formula, according to the brand, is designed as a higher-performance, even-glossier version of its regular (and still very beloved) polish. Nab it in one of the brand’s most iconic shades to date, Bubble Bath. 

Sally Hansen’s gel nail polish line offers professional salon results—aka no chips for up to two weeks, no dry time, and the shiniest mirror finish—for less than $10.

Disclaimer: We’re cheating. Technically, Olive and June’s nail polish collection isn’t gel, but a few coats of the thick, glossy, long-wear formula topped off with its mega-durable topcoat lasts just as long as the above gel formulas. So here we are! Our editors are currently obsessed with collecting every single shade because they like each one better than the last, but this fresh buttercup yellow has quite possibly earned the most polish queries and compliments. Not to mention, the formula is vegan, seven-free, and cruelty-free.

Nothing is chicer than Dior. This super-shiny, super-durable formula rivals the results of a spendy salon job, and the color choices range from natural and sophisticated to more whimsical like this shade called Desir.

This innovative gel-finish formula from the polish masters at Deborah Lippmann allows you all the luxuries of a salon-level manicure without having to leave the comfort of your own home. Each bottle features a unique contour brush with 320 bristles to perfectly coat each nail, and the dual-patented polish formula brims with 10 active ingredients to achieve the signature gleam and cushion of a gel manicure without any of the associated collateral damage. 

If you love Chanel nail polish (and its holy-grail collection of shades) as much as we do, fear not—the brand has ever so kindly blessed us with a gel-strength topcoat that will last you at least a full week. No lamp required. It cures with natural light and bonds to your nail polish for the glassiest lacquer finish. How stunning is this royal blue?

Bouncy, incomparably shiny, and infused with nail-nourishing flower extracts, Nail Inc.’s gel nail polish formula is, without a doubt, one of the most covetable on the market. No fuss required. Just layer two applications on top of and underneath any base and topcoat of your choosing. (When in color doubt, our recommended prescription is always the blackest black!)

Fun fact: This at-home gel nail polish is so fab you don’t even need a base coat. Simply swipe a few coats of this metallic chip-resistant hue on your tips, add a topcoat, and breathe easy for a full seven days. 

For only $5, this gel-like nail polish is almost too good to be true. The brand promises a hefty two weeks of chip-free wear, and true to the one-step claim in its name, you don’t even need a base or topcoat. 

Two coats and go! Revlon’s multitasking gel formula doesn’t require a base coat (a topper is optional), and it’s also free of formaldehyde, toluene, and DBP. 

LeChat’s easy soak-off option offers impressive, salon-inspired shine that will last for weeks. It’s LED/UV cured and won’t result in any runs, shrinkage, or color fading. Here are two of our favorite shades right now.

How chic is this vintage-inspired shade of dusty mauve? Not to mention, Butter London’s cult-loved Patent Shine formula is practically as effective as a salon gel job. Designed to promote healthier nails, it’s also a smarter option thanks to the 10-free formula enhanced with breakage-preventing bamboo extract. It’s also 10-day (at least) chip-resistant due to the Shock Resistant Polymer Technology and fade-resistant thanks to diamond powder, which brightens while simultaneously absorbing dulling UV. No base or topcoat needed!

This article was originally published at an earlier date and has been updated. 

Next: It’s a Fact: These Best-Selling Nail Colors Look Better on Your Toes

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If You Wear One of These J.Crew Items, Someone Will Give You a Compliment

J.Crew is synonymous with words like classic, elevated, and chic. As a result, our editors (myself included) scour the new collections to uncover those extra-special gems. Although in reality, with Olympia Gayot at the helm, it’s quite tricky to curate a list of just a few standout pieces. As in, there’s a lot of amazing things. Always. On that note, I took a gander through the new arrivals and noticed a smattering of finds that piqued my interest and that I think you’ll be into as well. 

In fact, I believe if you wear one of the J.Crew items coming your way, someone will give you a compliment. You know, that whole “where did you get that?” situation. My mother actually recently wore a J.Crew blouse with feather accents to a brunch, and I couldn’t believe the comments she got. Perfection. 

Below you’ll uncover the best J.Crew items to shop right now if you’re looking for something fantastic to mix into your spring and summer wardrobe.

Full skirts are the moment.

This silhouette is absolutely stunning.

Metallic sandals are trending.

Stunning hue.

Elegant bouclé jacket.

Not your average black dress.

A flawless striped shirt.

No words here.

Vacation vibes.

A fantastic silhouette.

It’s 100% linen—perfect for the season.

Barbie vibes.

Get ready to hear—”that’s a really good tank.”

Throw this dress on, and go.

Love this dress with the belt!

A no-fail shirt.

You can wear these strappy sandals with so many outfits.

Lovely smocking.

This shirt comes in a variety of colors.

Good jeans.

That twist detail is so pretty.

Beautiful.

The sequins!

The eyelet detail takes this top to the next level.

Adore ruffles.

An elegant swimsuit.

Another amazing color.

A+ summer bag.

The compliments will roll in.

Next, check out more chic items to buy for the season.

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This TikTok Viral Dress Will Be Everywhere By Summer—Shop The Aesthetic

Every summer, one of the many it-girl brands that we know and love releases a dress that manages to capture all of our hearts. I remember a few years ago when With Jéan first launched it took the world by storm. Everywhere I went in New York City, I saw the most stylish women wearing it. I have a feeling that one of the brand’s latest styles will be huge this summer, and it’s a secret I just can’t keep to myself.  

One of their latest designs called the Sabrin dress features a strapless corset-style bodice and is layered with a baroque print that feels regal and timeless. I want to be ahead of the trend so I’ve already ordered it in the classic black and white style and wore it last week in Paris. It was the perfect statement piece for a day on the town. I have a feeling that if the fashion set is not wearing this dress, they’ll be wearing something similar. Below, find the many ways to style the Sabrin dress and similar options to shop before summer hits.

My personal favorite pick. Black and white is having a moment right now and it feels absolutely timeless.

This dress is so flattering and thanks to the corset detail it naturally gives you an hourglass shape.

This would be my pick for a daytime brunch, the mixing of the prints, the ribbon, and the lace trim. Perfection

The kind of girl who already owns the Sabrin dress is most definitely a Vivienne Westwood fan.

It’s the effortless layering for me.

This bow will elevate any look and is simply stunning.

The button details are just such a vibe.

This skirt is ravishing.

I’ve had my eyes on this lingerie set for a long time.

Yes all around.

A pop-out flower has never failed fashion girls.

I’m obsessed with every detail on this top.

The bows are delightful.

A dress worth twirling around in.

The bag of my dreams is back in stock.

And a more cost-effective version is this one.

Pink everything.

I have so many friends I want to give this dress too.

Frilly blouses always win me over.

Perfect for everything from a backyard party to a more formal event.

I recently wore this dress and fell in love.

Absolutely stunning.

The flower print is everything.

If I was a bride, I’d find a way to squeeze this dress in.

The effortless summer dress you’ll go to again and again.

Every big trend this summer made it’s way into this dress.

A classic.

I want more prints that are fun and this is one of them.

French girl approved.

The beads are my favorite tiny detail on this dress.

Up Next: Bye Denim Shorts, These 30 Swimsuit Coverups Are Under $100 And Way More Chic

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PATRÓN Uncorks Ultra-Distilled El Cielo Tequila

Be it smoky tequila or exceptionally smooth prestige tequila, Patrón is seemingly on a mission to make your sipping experience more streamlined than ever, and that shines through quite nicely with the launch of new Patrón El Cielo, distilled four times in an industry-leading first.

That the spirit arrives in time for Cinco de Mayo is certainly optimal timing, but with El Cielo, the distiller looks to make the case that the right tequila can be enjoyed at just about any time, anywhere and for any occasion.

(Patrón)

The distiller notes the tequila (the result of more than 150 careful tasting sessions to hone in on the right flavor) boasts an “incomparable taste” and a “bright, fresh and radiantly smooth finish,” complete with a touch of sweetness and citrus notes.

For optimal results, the tequila can be enjoyed over ice with a slice of orange, a further nod to how smooth this tequila goes down on hot summer days (Cinco de Mayo very much included).

(Patrón)

The final product is a ” testament to the countless hours, passionate experimentations and extraordinary lengths” that Patrón goes to in the process of crafting its tequila.

It makes sense, after all: Competition is stiff in the fast-growing tequila market these days (even Michael Jordan is in the tequila game these days).

(Patrón)

And Patrón notes that the four-times distillation process is, in this case, a marker of quality and smoothness, rather than trying to mask imperfections in the liquid itself.

incredibly enough, the distiller also notes that the spirit can be used in a martini, an ever-more innovative touch that’s sure to shake up more than a few Cinco de Mayo celebrations.

(Patrón)

The bottle itself is an elevated experience in its own right, with clean lines and touches of gold included as a tribute to the volcanic tahona stone used in the production process.

The famed distiller notes that it’s the “masterful production process” one that “redefines silver tequila,” that lifts this bottle to another level.

Patron El Cielo Tequila
(Patrón)

Accordingly, El Cielo gets a premium price tag: It’s available on Drizly and ReserveBar for an SRP of $129.

Spend wisely, take the time to savor this tequila and clear some space in your bar cart: This might not be the last bottle of El Cielo you buy this spring and summer.

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Author: Beau Hayhoe

Land Rover Gets Dark With Blacked-Out Defender

After nearly a quarter-century absence, the first Land Rover Defender came back to the U.S. in 2020 via the four-door 110. Shortly after came the shorter, two-door Defender 90. This year, the longest Defender 130’s arrival completed the trio’s stateside return.

As if to say the entire Defender lineup is now “back (and) in black” in America, Land Rover is marking the occasion with a murdered-out Outbound trim for the new Defender 130.

(Land Rover)

While it shares the same 119-inch chassis as the Defender 110, the standard Defender 130’s body is extended by 13.5 inches, pushing the total length to 211 inches from head to tail. The additional length accommodates a usable third row of seating, pushing total occupancy to eight. The 130 is meant to be the most luxurious Defender, complete with creature comforts like heated third-row seating and more refined materials.

The Defender 130 Outbound doubles down hard on luxury and cargo space, so much so that the trim is available exclusively in a five-seat configuration. The interior is finished elegantly in the customer’s choice of full Windsor leather or a tougher, high-end “Resist” pleather, plus an Ebony Morzine headliner, a durable Robustec veneer and the Defender’s trademark cross-cabin beam in Satin Powder Coat Brush.

(Land Rover)

The Outbound offers the most cargo space of any Defender by far. There’s nearly 47 cubic-feet with the second row deployed, compared to the 13.7 cubic feet offered by the standard Defender 130 and its third row. When the Defender 130 Outbound’s second row is stowed, that cargo space increases to nearly 89 cubic feet.

All that said, Land Rover only really provided a good view of the exterior, and it looks sharp. While not technically all-black, the combination of blacks, grays and dashes of white give the Defender 130 Outbound an almost menacing aesthetic edge that’s completed by a Shadow Atlas Matt bumper and gloss-black 22-inch wheels.

(Land Rover)

Power comes exclusively from the 395-hp 3.0-liter inline six. While the longer body does decrease departure angle, the Defender 130 Outbound is still a plenty-capable off-road vehicle, with an electronic air suspension featuring up to 17 inches of travel and and 35.5 inches of wading ability.

The Defender 130 Outbound is available to order now starting at $84,500. Get more details on Land Rover’s website.

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Author: Maxim Staff

How Tulum Became Mexico’s Hottest Party Destination

(Photo: Jared Paul Stern)

James Gardner is a remarkably interesting and accomplished man, who, perhaps more than any other individual, has helped put Tulum, Mexico on the map as one of the coolest and most desirable destinations on the planet.

A lifelong innovator and entrepreneur, the preternaturally stylish, UK-born Gardner started his career in London before moving to New York City, where he became a successful Wall Street algorithmic-trading leader; and then moved on to build one the first and digital and e-commerce businesses taking major fashion and luxury brands online. 

Grupo Gitano

After nine years building the business to 400 employees across NYC, London, and Milan, he decided to “take his career in an entirely new direction and entered the luxury hospitality space,” and at the end of 2013 moved to Tulum, his home away from home, with longtime partner Andrew Cramer.

Grupo Gitano

Together they opened Gitano Tulum, where James saw an opportunity to “look at hospitality differently, and through a fashion lens.” This inspired the creation of Grupo Gitano, founded in 2017, which has grown exponentially in the last few years.

Gitano now has five properties across Mexico and the U.S.A., including Gitano Tulum, Gitano Beach, Meze Tulum and Gitano Miami Beach, with more on the way. Here Gardner gives the lowdown on his haute-bohemian, luxury hospitality empire:

James Gardner / Grupo Gitano

What first attracted you to Tulum? When did you first go there, and what inspired you to open a restaurant? 

“I was first introduced to Tulum by insiders in the fashion industry over 20 years ago when it was Mexico’s best-kept secret, a chic place by those in the know. Of course, we fell in love with the incredible natural beauty, but also with the direct flight to [nearby] Cancun from NYC. It feels a very similar distance to Miami but a whole other world.”

Grupo Gitano

“While it was beautiful, with miles of white sand beaches, it didn’t have much else in terms of hotels, food, beverage, and entertainment. When we were in St Barths or other destinations, we would often wish Tulum just had somewhere to get dressed up for dinner. Then, the universe opened the door, and we created Gitano to fill that desire!”

Grupo Gitano

What was your original concept for Gitano and how has it evolved since?

“Initially, Gitano was a small mezcal bar with a tiny kitchen and a very small menu of snacks. But my vision from the beginning was to build a dramatic and glamorous dinner and dancing destination in the jungle of Tulum, and from this platform we decided to create a global brand, more of a lifestyle and culture brand than just a restaurant.”

Grupo Gitano

He adds, “And I do believe we have achieved this. The vision remains true and strong—looking at hospitality through a fashion lens if you like, keeping it chic and fun, and never taking ourselves too seriously. “

Grupo Gitano

What is your approach to hospitality, and your thoughts on blending restaurants with nightclubs? 

“I try to approach everything that I do with a beginner’s mind, and in this case, it was a literal beginner’s mind, in that I had no hospitality experience—beyond my own extensive and very fun life having eaten at all the best restaurants and attended the hottest fashion shows, parties, and clubs in NYC, London, Paris and, Milan over the years. I also like to do things differently and do things that I know I would like, believing there are many other likeminded people out there.”

Grupo Gitano

“And this formula has worked. I had a very clear vision from the beginning of dinner and dancing, integrating the two seamlessly, inspired by the glamorous supper clubs of old—meets a fabulous party in Ibiza or Mykonos.”

Jared Paul Stern

“I remember very early on I was having dinner with a famous NYC Chef at Gitano, and he told me he didn’t think you can blend restaurants and nightlife. Well, I believe we have shown that you absolutely can and people love it!”

Jared Paul Stern

How would you describe your customers in Tulum? Has the profile of visitors changed over the years? 

“Tulum became known for the ‘Gypset’—well-educated, creative, curious, high-income, high-net-worth, global travelers that it attracted in the early years of Gitano. Assouline published Julia Chaplin’s [expanded] Tulum Gypset book that features Gitano just a couple of years ago.”

Grupo Gitano

“Development in Tulum has exploded over the last few years”—he notes an airport is being built there—”and with that it has become more widely known and therefore much more commercial. Chic people absolutely still come but the audience overall is much more diverse, and we think diversity is a great thing at Gitano!”

Grupo Gitano

How did you decide on the menus for all locations? 

“Our menus have really evolved quite beautifully and organically over the years. We started off serving snacks from a very small kitchen back in 2013-14, and then we collaborated with Noma alum Mad Refslund in 2017 when Noma did a pop-up in Tulum.”

Grupo Gitano

“In 2019 we hired our Executive Chef Antonio Maldonaldo from Puebla in Mexico to open our Gitano Miami property, and today I would say we deliver some of the best modern Mexican food in the world at our locations in Tulum, Miami Beach, and New York City.”

Grupo Gitano

What future plans do you have for the Gitano brand? 

“Gitano Mexico Citry! We partnered with an operator in Mexico City for what was a very successful pop-up during Zona Maco 2022. We are now working with them to completely redesign and rebuild the property to open officially later this year.”

Grupo Gitano

“Casa Gitano! We are working on launching our full hospitality offering on the beach in Tulum including hotel rooms, and will be able to share more on this at a later date. Our guests have long asked to stay with us and we think this will be a big success. We are also looking forward to expanding to other locations from L.A. to Dubai. But again it’s too early to share more on this.”

Grupo Gitano

“Gitano Island! Summer is coming in NYC and we are getting ready to open what I believe is our most dramatic and spectacular property to date, a 27,000-sq.-ft. waterfront restaurant and beach lounge on Governors Island.

It is quite literally an escape from NYC with just a five-minute boat ride from downtown. The ferry terminal is inside the gorgeous Battery Maritime building which also houses Casa Cirpiani. We served 54,000 guests last summer in a truncated season, we didn’t open until July, and we expect that number to double this year.”

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Author: Jared Paul Stern

Why Runway Influence Is A Trusted Social Media Marketing Agency For Big Brands & Celebrities

Presented by Ernest Sturm

Social media has revolutionized how businesses promote their products and services in today’s digital age. With the rise of influencer marketing, brands no longer solely rely on traditional advertising methods to reach their target audience. Instead, they are partnering with influential personalities on social media to showcase their products and increase brand awareness.

As a result, the influencer marketing industry has experienced explosive growth in recent years, with more and more brands recognizing the importance of collaborating with top influencers, celebrities, and supermodels. But how do you find the right people to partner with? 

This is where Runway Influence comes in. Based in Los Angeles, Runway Influence is a premier branding and marketing agency that boasts an enviable global network of today’s most celebrated models, celebrities, and influencers. From Candice Swanepoel to Alessandra Ambrosio, Sara Sampaio, and Emily DiDonato, the agency works with some of the most well-known names in the industry to help brands take their social media marketing games to the next level. 

The impact of Runway Influence’s work can be seen in the brands it has partnered with, from established powerhouses like Adidas and McLaren to up-and-coming tastemakers like Talentless, Wildfox, and Joah Brown. With a focus on providing a wide spectrum of services, from brand development to influencer marketing campaigns, account growth, and influencer engagement, Runway Influence has quickly established itself as a one-stop shop for all your influencer marketing needs.

But what sets Runway Influence apart from other agencies in the space? For starters, they’re always ahead of the game. With a dedication to market research and a focus on staying ahead of the curve, Runway Influence constantly looks for new and innovative ways to help its clients succeed.

They also offer a range of services designed to accommodate their clients’ every need, from targeted account growth to organic engagement from top influencers, account verification on platforms like Instagram, TikTok, and Twitter, and even high-tier press and media in top publications.

One of the standout success stories from Runway Influence’s impressive portfolio was for the brand Wildfox Couture. The agency’s team of experts curated a selection of talented influencers and arranged a two-day Coachella shoot featuring models Rachel Cook, Jena Frumes, Kylie Rae, Celine Farach, and Kyra Santoro.

This campaign not only generated significant exposure for the brand but also produced visually stunning and engaging content. The influencers worked their magic, and their followers took notice, resulting in an incredible spike in brand recognition and social media engagement. 

“The girls did an amazing job, and our client was extremely happy with the results,” shares the agency’s founder and CEO. In fact, this attention to detail and ability to match the right influencers to the right brands is another factor in Runway Influence’s success. 

“The key to successful influencer campaigns is, of course, the talent you book,” the CEO explains. “Not every girl or guy with a million followers will bring the needed and wanted results. Not every influencer will be good for your brand, no matter how extensive their reach is. We look not only for influencers with strong numbers but also talent that fits the brand and its image. We also focus on influencers who perform when it comes to generating exposure as well as ROI.”

The CEO’s background in luxury events marketing and running a nationwide events company, Runway Waiters, only adds to the agency’s level of expertise. Through that company, the CEO has successfully built relationships with some of the world’s biggest and most luxurious brands in the world. From Tom Ford to Louis Vuitton and Rolls-Royce, Runway Influence has built lasting relationships with some of the most prominent brands in the world. However, this process took time. 

“When I first started curating influencer marketing, I didn’t understand how you REALLY needed to personalize everything, including personalities,” shares RWI’s CEO.

“I had hired influencers for an event and didn’t realize how badly their personalities clashed and essentially was a mediator the entirety of the Instagram campaign. I essentially had a reality show on my hands in the worst way possible. I had to constantly soften situations and worked harder dealing with keeping things ‘nice’ than anything else.” 

This experience was an eye-opener. It forced the team to critically assess the models on its roster and understand everyone’s needs and strengths. This enabled them to match people who work well together on different projects, a balancing act that has served the team well. Understanding the models’ personalities has also helped cultivate and foster positive relationships.

By leveraging these relationships and expertise, the CEO has scaled Runway Influence into a premier social media marketing company working with top model influencers in the US, UK, and Australia. The brand is responsible for some of the most successful influencer campaigns for some of the most renowned brands in the world today.

Like most businesses, COVID forced Runway Influence to pivot and improve its efficiency. “The pandemic forced a mindset shift, and we’ve worked hard to be flexible and creative during these trying times,” Runway Influence’s CEO shares.

“I think that’s the key to success—being flexible and pivoting rather than throwing in the towel when times get tough. If you can turn a problematic situation into an opportunity for yourself and others to grow, then success will surely follow.”

For them, the goal is simple: to make the agency a powerhouse in the influencer marketing space. They want to be known as the go-to agency for any social media branding and marketing needs, especially when it comes to booking top model influencers and celebrities. With technology constantly evolving, Runway Influence is poised to go wherever it leads, always striving to offer unique services that help its clients stay ahead of the competition.

In a world where digital and social media marketing plays a significant role in business development, Runway Influence is leading the charge. With their extensive network of top-tier talent and a commitment to innovation, they’re the agency you can trust to help you reach your target audience and achieve your marketing goals. Don’t miss out on the opportunity to take your brand to new heights with the help of this premier influencer marketing agency.

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Author: Sara Smith

Why the Cartier Tank Ranks Among the World’s Greatest Watches

(Eric Sauvage/Collection Cartier/Flammarion)

Cary Grant, Clark Gable, Gary Cooper, Humphrey Bogart, Duke Ellington, Alain Delon, Marcello Mastroianni, Jean-Paul Belmondo, Gunther Sachs, Gianni Agnelli, Muhammad Ali, and Andy Warhol. A diverse group of super-cool cats who all shared one thing in common: the Cartier Tank watch on their wrists.

Warhol once said, “I don’t wear a Tank watch to tell the time. In fact, I never wind it. I wear a Tank because it’s the watch to wear.” The pope of Pop Art was, of course, just being deliberately insipid, as usual. The Tank is as much a marvel of mechanical excellence as it is an aesthetic triumph.

(Eric Sauvage/Collection Cartier/Flammarion)

This most elegant of watches in fact has a military background, its rectangular design having been inspired by the Renault FT-17 tanks being used on the Western Front during World War I, when Parisian jeweler Louis Cartier initially devised it. And one of the very first Tanks was a gift to General John “Black Jack” Pershing, commander of the American Expeditionary Force, who was stationed in Paris during the conflict.

The iconic timepiece is now further honored in a revised and expanded edition of the definitive work on the subject, The Cartier Tank Watch, by Franco Coligni, beautifully published by Flammarion. Coligni’s connection to Cartier lasted over 40 years; at one point he was the company’s Worldwide Chairman and, following Richemont’s acquisition of the brand, he was appointed Executive Chairman of the luxury conglomerate’s jewelry and watches divisions.

(Eric Sauvage/Collection Cartier/Flammarion)

The book, featuring extensive archival documents and previously unpublished photographs, discusses the most important Tank watches in what Flammarion calls “a journey into the heart of the myth [from] the passionate pen of a true connoisseur.

Significant Tanks over the years highlighted in it include the Tank Louis Cartier (1922), Tank Chinoise (1992), Tank Obus (1923), Tank à Guichet (1928), Tank Etanché (1931), Tank Basculante (1932), Tank Monopusssoir (1935), Tank Asymétrique (1936), Tank Cintrée (1950), Tank Ordinaire (1956), the Half Tank and Extra Thin Tank Carrée (1962), Standard Curved Tank (1967), Elongated Curved Tank (1969), and Enameled Tank (1971).

(Eric Sauvage/Collection Cartier/Flammarion)

The more recent era has seen its own share of instant classics including the Tank Américaine (1989), Tank Française (1996), Tank Divan (2002), Tank Américaine Flying Tourbillon (2009), Tank Anglaise (2012), and the Tank Cintrée Skeleton (2017). While going way beyond what Louis Cartier initially envisioned, some of these later, more complex models are nonetheless instantly recognizable.

“While round cases became the norm, the unshakable Tank remained the ultimate ‘form’ watch,” Coligni writes.

(Cartier / Flammarion)

“Simply because it was so original, with elegant shapes and fine lines, it had an impertinent beauty, a steadfast modernity, and that touch of sophistication that continued to appeal to a clientele seeking uniqueness. Paradoxically, the gradual evolution toward mass production in the watchmaking industry had confirmed the exclusive, contemporary character of this watch.”

Coligni notes that the Tank was designed by Louis Cartier as a “beautiful, purposeful, technically reliable, precise instrument of time measurement,” and thus, “The Tank had everything it needed to conquer the world. Based on an irreproachable design that broke from the conventional codes of watchmaking, its very concept as a wristwatch destined it for vast horizons.”

(Flammarion)

It is also, he opines, “one of those rare timepieces in watchmaking history that is considered an icon, and rightly so. The aesthetic research and technical developments that have gone into its design have made it the ‘ultimate’ form watch by Cartier. Yet this is not the only way in which it is unique: given its exceptional longevity, this watch has developed along with the times, and is indeed a living reflection of the successive eras that it has witnessed.”

As anyone who has ever worn a Tank, or even coveted one, well knows, it is without doubt “an exceptional watch, one which has endured the passing decades while showing a creativity that has enhanced it without ever changing its identity,” Coligni concludes. “A perfect timepiece for any occasion, imbued with unfailing grace.”

This article originally appeared in the May/June 2023 issue of Maxim magazine.

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Author: Jared Paul Stern