Maxim Cover Girl Competition Spotlight: Sheetal Deo, Ly White, Ashton Tate, Awtacon & Jaclyn Rachelle

(Bottom right: @yaamon, All others: Maxim Cover Girl competition)

Welcome to the second installment of Friday Features, where we spotlight the fiercest contenders in the Maxim Cover Girl, Hot Girl Summer, and Icon competitions. These five models aren’t just stunning—they’ve got the drive, the charisma, and the fan power to go all the way. With top-tier portfolios and a relentless push through the rounds, they’ve proven they’re more than just a pretty face. They’ve mastered the art of the hustle, keeping their supporters engaged and the votes rolling in. Now, it’s time to give them the recognition they deserve.

Sheetal Deo (@sheetaldeo1)

(Maxim Cover Girl competition)

Hailing from the paradise of Fiji, Sheetal Deo lives by the art of presence, manifestation, and goal-setting—and it shows. She’s captivated voters in the Hot Girl Summer competition, making a power move into the Finals Qualifier with undeniable charm and confidence. More than just a natural in front of the camera, Deo thrives on stage, singing and dancing with effortless grace. But when she’s not commanding attention, she’s finding her Zen—lost in a good book, mastering her yoga flow, or inspiring others as a life coach. A mix of beauty, brains, and balance—Deo is the full package.

Ly White (@lywhiteofficial)

(Maxim Cover Girl competition)

Ly White isn’t just breaking into the modeling scene—she’s dominating it. A mother of two with an unstoppable drive, she’s all about self-improvement, business smarts and leveling up every day. From runway to print, commercial gigs to acting, DJing and event planning—she does it all with effortless style. Sitting at the top of her Maxim Cover Girl group, she’s also blazed through the Hot Girl Summer Semi-Finals and conquered five of the ten Icon leagues. New to the game but playing like a pro, White is proving that talent, ambition, and a killer work ethic are the ultimate power trio.

Ashton Tate (@ms.ashton.tate)

(Maxim Cover Girl competition)

Ashton Tate isn’t just a model—she’s a force. With professional-grade photos and next-level poses, she’s made a serious impact in our competitions. But her talent goes beyond the lens. By day, she’s a powerhouse in the banking industry, serving as a VP of technology quality and engineering. By night, she’s ruling the runway, stacking wins in Dallas pageants and pushing her way through the Maxim Cover Girl competition Quarterfinals. With her sharp mind, undeniable beauty and relentless drive, Tate isn’t just here to compete—she’s here to take it all.

Awtacon (@tiny.day.dreams

(Maxim Cover Girl competition)

Awtacon is leveling up in more ways than one. A dedicated gamer with her own Twitch following, she connects with fans both in-game and in real life, proving she’s got both screen presence and real-world charm. When she’s not streaming, she’s out exploring—her travels are always dog-friendly, packed with adventure and full of outdoor vibes. Her modeling portfolio is just as dynamic, earning her a first-place spot in her Maxim Cover Girl group and pushing her through four rounds of the Hot Girl Summer competition. With a heart for animals, she’s repping Rescue City as her charity of choice. Beauty, brains and a controller—she’s got it all.

Jaclyn Rachelle (@jaclynrachelle27)

(@yaamon)

Jaclyn is the perfect mix of beauty and badassery. When she’s not crushing a workout or lighting up a photoshoot, you’ll find her dominating the gaming world on Twitch—whether it’s Fortnite or one of her go-to RPGs. Her fierce energy translates effortlessly into both her modeling portfolio and her on-screen presence, proving she’s got more than just a killer look—she’s got game. Currently making moves in the Icon Ruby round and climbing the Hot Girl Summer competition ladder, she’s turning heads in and out of a bikini. Plus, she’s got heart—choosing the Breast Cancer Research Foundation as her charity of choice. A total knockout with skills to match.

Tune in next week for another Friday Features segment. As always, models can enter our competitions here and fans can cast votes here to help us find our next Maxim Cover Girl, Icon, and Hot Girl Summer champions. 

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Author: Maxim Staff

Omega & Swatch Debut Another Wildly Collectible ‘MoonSwatch’

The pedigree of Omega watches, at least when it comes to space flight, is peerless, and it’s being celebrated once again with another edition of the smash hit Omega x Swatch MoonSwatch lineup. The Omega x Swatch MoonSwatch 1965 specifically toasts to the year the original Speedmaster received NASA flight certification, and it once again comes in a highly affordable package.

(Swatch)

The 1965 MoonSwatch, set to release worldwide on March 1st, once again features a bioceramic case, this time with a durable 42mm build, plus a very crisp, very Omega-centric black Bioceramic bezel and a white tachymeter scale. While not nearly as flight-ready as the original Speedmaster (which Swatch says demonstrated “unparalleled robustness and precision” compared to other timepieces), the watch makes up for it in great looks and affordability. The watch was even certified on March 1, making the latest Omega x Swatch release even more momentous.

(Swatch)

Counters at 10 and 2’o-clock offer a point of distinction from past MoonSwatch releases, with the 10-o’clock counter featuring the top number 19, and the 2-o’clock counter boasting a top dial marking of 65 (together, 1965 nods to the year of Omega’s NASA flight certification). The battery cover boasts a moon marking, while the dial once again bears collaborative logo branding (and a more-than-passing resemblance to a much more expensive Omega timepiece).

(Swatch)

The collaboration and each successive launch, including last year’s Earthphase indicator release and special-edition drops like an Omega x Swatch “Snoopy” homage, have sold at lightning speeds and are often tough to find besides global brick-and-mortar boutiques in cities like London and Paris.

(Swatch)

In fact, while this watch hasn’t yet hit the market, watches from the first run of the Omega x Swatch partnership tend to resell for as much as nearly five times the original price (an incredibly accessible $260), and that trend shows no signs of slowing down.

(Swatch)

As to the latest and greatest edition, both the crown and strap display era-appropriate Omega logos, while the grey hue of the bioceramic dial “evokes the look of stainless steel,” Swatch said. With eye-catching good looks and an eye-catching (low) price, the latest edition of the “playful, down-to-earth take on OMEGA’s legendary Speedmaster Moonwatch” looks set to sell out quickly once more.

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Author: Beau Hayhoe

How LifeRx Can Help You Continue To Crush Your New Year’s Resolutions

Members of the Maxim editorial staff were not involved in the creation of this content.

As the calendar flips to January, the buzz around New Year’s resolutions begins: Eat healthier, get in shape, feel more energized, and prioritize wellness. But by mid-February, most resolutions have been shelved, casualties of time constraints, lack of guidance, or simply not knowing where to start. That’s where LifeRx.md comes in, revolutionizing health and wellness for people across the country.

LifeRx.md isn’t just another telehealth company. It’s a movement that’s making personalized wellness accessible, impactful, and most importantly, achievable. By blending cutting-edge treatments with genuine care, LifeRx.md is equipping individuals to crush their goals and build lasting habits in the new year. 

The Power Of Personalization 

Unlike generic health solutions, LifeRx.md crafts personalized plans based on the unique needs and lifestyles of its clients. Their team of experienced medical professionals works with patients to tackle issues like hormonal imbalances, metabolic challenges, and low energy—often the hidden culprits behind failed resolutions. 

Key to their approach is the use of GLP-1, a medication that has gained significant traction for its ability to support metabolism and foster long-term health changes. But LifeRx.md doesn’t stop at offering a prescription. The company ensures that each client is guided through their journey, with no contracts or hidden fees—just straightforward, effective care designed to meet you where you are. 

As reported in The Los Angeles Tribune, LifeRx.md’s holistic, results-driven approach has helped thousands rediscover their vitality and confidence. Their mission? To make transformative health solutions available to everyone, without the usual hurdles of traditional healthcare. 

Designed For Women, Powered By Results 

In a world where health often feels like an afterthought, LifeRx.md stands out by putting people at the center of the conversation. They understand the unique challenges women in particular face—whether it’s managing energy levels as a working mom, finding time for self-care amid a hectic schedule, or dealing with the frustrations of hormonal shifts. 

Voyage New York highlights how LifeRx.md doesn’t just treat symptoms; they empower women to reclaim their lives. With virtual consultations and at-home accessibility, they eliminate the barriers that often prevent women from seeking the care they deserve. It’s wellness on your terms, without the need for long wait times or complicated insurance battles. 

Motivation That Sticks 

What truly sets LifeRx.md apart is their emphasis on support. New Year’s resolutions often fail because they lack structure or accountability, but LifeRx.md changes that dynamic. Their team stays connected with clients, providing regular check-ins, guidance, and encouragement to keep them on track. And they’re not afraid to innovate—take their groundbreaking TikTok live streams, where staff, patients, and influencers share their wellness journeys in real-time. It’s raw, relatable, and downright inspiring. 

As featured in The Business Journals, this transparency not only builds trust but also motivates others to take the leap toward better health. Seeing real people achieve real results reminds people that lasting change is within reach—with the right tools and team behind you. 

Why This Year Will Be Different 

The start of a new year is always filled with hope, but it’s easy for that hope to fizzle without the right plan. LifeRx.md is here to make sure this year is different. They’re not just offering solutions—they’re providing a partnership. Their innovative approach ensures that you’re equipped to tackle your health goals with confidence and consistency. 

Whether it’s reclaiming energy, resetting your metabolism, or simply feeling like the best version of yourself, LifeRx.md is ready to help you turn your resolutions into reality. As you step into 2025, ask yourself: What would it feel like to finally succeed? With LifeRx.md, you don’t have to imagine—it’s time to experience it for yourself. 

For more information on how LifeRx.md can transform your health journey, check out their stories in Voyage New York, The Los Angeles Tribune, and The Business Journals. Or better yet, visit LifeRx.md and make this your year. 

**This article is for informational purposes only and does not substitute for professional medical advice. If you are seeking medical advice, diagnosis or treatment, please consult a medical professional or healthcare provider. 

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Author: Chris Gallagher