How Bovet Became Switzerland’s Hottest Independent Watchmaker

Courtesy Bovet

Bovet, the Swiss luxury watchmaker founded in 1822, is deservedly legendary amongst devotees of haute horlogerie—but you won’t find the words “Swiss Made” anywhere on its highly-coveted timepieces. One of the very last totally independent watchmakers in the world, it has the further distinction of making more than 95 percent of the components that go into its exquisite timepieces completely in-house, at its historic buildings (including a 14th-century castle) in Switzerland’s Jura mountains—a claim that not even Patek Philippe can make these days.

Courtesy Bovet

And while “Swiss Made is no doubt a very important standard and its purpose is to reassure people that the watches they are buying are fabricated in Switzerland,” the brand notes, “from the House of Bovet’s standpoint, it doesn’t really go far enough.” Going above and beyond has always been key to the brand’s ethos. “You see, the ‘Swiss Made’ standard is far too low for Bovet,” they declare.

Courtesy Bovet

According to Swiss law, as long as just 60 percent of a watch’s manufacturing costs are generated in Switzerland and it is assembled there, it can be labeled “Swiss Made”—never mind that the other 40 percent of your “Swiss luxury” watch comes from Asia. Even the assembly—or in many cases, assembly line—can just be “overseen” by a Swiss watchmaker. “Outsourcing to Asia has long helped brands to maintain their profit margins,” as Oliver Müller, founder and managing director of Geneva-based LuxeConsult, told the New York Times

Courtesy Bovet

Bovet, which recently celebrated its 200th anniversary and whose timepieces range in price from about $30,000 to more than $1 million for bespoke high complications, has an owner, Pascal Raffy, with a more far-reaching and ambitious vision than that. Hence the words “Swiss Handcrafted” are uniquely found on the dials of their watches. Bovet might have disappeared at one point, save for Raffy. A longtime watch collector and owner of a number of vintage Bovet timepieces, the dapper French / Lebanese entrepreneur was looking for his next venture in 2001 when the opportunity to acquire the brand presented itself.

Courtesy Bovet

Raffy set out to restore Bovet to its rightful position amongst storied Swiss watchmakers, and, in 2006, he purchased a historic tourbillon and stamping manufacture in Tramelan, “intent on bringing as many parts of the production process as possible”—including tool-making and stamping, hand finishing, dial production, and hand-engraving—“under one roof.” 

Courtesy Bovet

Make impeccably designed and crafted timepieces entirely by hand in Switzerland, he reasoned, and enthusiasts and profits will follow; quality over quantity taken to a near-obsessive degree of exactly the sort designed to appeal to watch collectors. In 2006, Raffy also purchased Château de Môtiers, a castle built in the early 14th century which had been the home of the Bovet family from 1835-1957, and renovated it to House of Bovet’s new headquarters and his private residence when in Switzerland, creating another significant link to the brand’s rich history. 

Courtesy Bovet

 “Back in 1822, the Bovet brothers had a dream, to forge a watchmaking house that would service the world’s preeminent collectors,” Raffy notes in a book about the house published last year. “They focused on beautiful timepieces, incredibly decorated, finished, and presented, as well as unfailingly precise. As a result of this commitment to the highest possible quality and the will to succeed, Bovet spread from Fleurier, Switzerland to the four comers of the world.” And now it has reconquered the watchmaking world, boasting devoted collectors found across the globe and an increase in commissions for bespoke creations with prices approaching seven figures. 

Courtesy Bovet

“As a collector myself, I am committed to making collectors’ dreams come true,” Raffy declares in the book. “We strive every day to be worthy of the Bovet legacy, and we focus unceasingly on merging the traditional and the modern in a way that is purely and unmistakably Bovet. We aim to push high watchmaking forward with different ways of doing things, never-before-seen combinations of complications, cutting-edge materials, and groundbreaking designs.”  

Courtesy Bovet

And those methods, never easy and certainly extremely expensive, have paid off. Since establishing its manufacture, Bovet has received more than 60 awards from all over the world, notably the Aguille d’Or and the Mechanical Exception awards—most recently for the incredible $700,000-plus Recital 28 Prowess 1 tourbillon—at the Grand Prix of Horology of Geneva, the industry’s foremost honors. Owners of Bovet’s masterpieces now reportedly include Mark Zuckerberg, Lewis Hamilton, Jeremy Renner and world No. 5-ranked tennis star Daniil Medvedev, among others. 

Courtesy Bovet

Along the way, Bovet has also forged an important partnership with Pininfarina, the legendary Italian coachbuilder responsible for designing some of the most iconic Ferraris (among other vehicles) ever made, which recently started building its own hypercars. During an initial meeting with Raffy in 2010, Paolo Pininfarina recognized a kindred spirit with shared values, and the decision was made almost immediately to work together to magnify the legendary past of each House while proposing a shared vision of the future.

Courtesy Bovet

In contrast to the notion of a private label, the concept was based from the very start on an active and equal partnership, marrying the specific strengths of the designer and watchmaker, while taking into account the constraints of their respective activities. This was the only way to achieve a perfect symbiosis of technical virtuosity, performance and beauty without compromise, and the partnership continued this way until today.

Courtesy Bovet

Throughout this 15-year history, Bovet and Pininfarina have debuted a number of timepieces, all cutting edge, infused with the spirit of Pininfarina design and underpin the foundation of BOVET heritage and tradition. Timepieces realized include the Ottanta, Ottantadue, Ottantatre, Ottantasei, Cambiano, Cambiano Cambiano, Sergio, Novanta, Battista Tourbillon, and Aperto 1.

The fine timepiece proprietor also recently collaborated with Rolls-Royce when an enthusiast of both brands commissioned a bespoke open-topped “Boat Tail” Rolls, complete with two custom Bovet timepieces to go with it, reportedly at a total cost of around $28 million—making it one of the most expensive cars in the world. Clearly, where Bovet is concerned, the sky has no limits. 

Go to Source
Author: Jared Paul Stern

The Porsche 911 Holds Value Better Than Any Other New Car, According To Study

2022 Porsche 911 GT3 Touring (17)
(Porsche 911)

Porsche 911 owners are behind the wheel of a worthy automotive investment, a new study finds. The iconic German-made sports car has the lowest five-year depreciation rate of any vehicle, according to the report from used-car search engine iSeeCars. The auto-focused tech company says it studied over 800,000 5-year-old pre-owned autos sold from March 2024 to February 2025 to collect its data.

The 911 tops a list of 25 new cars with the lowest depreciation rate, with an average dip of 19.5 percent over five years and an average MSRP difference of $24,428. In more good news for Porsche, No. 2 on the value-retaining list is the marque’s 718 Cayman, which drops 21.8 percent in value over five years. Rounding out the top five are the Toyota Tacoma, the Chevrolet Corvette and the Honda Civic which sit at 26 percent, 27.2 percent and 28 percent, respectively, in five-year depreciation.

(Porsche)

While those cars may be great at holding their value, others aren’t so lucky. The company also compiled a list of 25 vehicles that have the highest 5-year depreciation. The electric Jaguar I-Pace topped that list with an average depreciation of 72.2 percent over five years and a $51,953 average difference in MRSP. At No. 2 is the luxe BMW 7 Series, which has a 67.1 percent 5-year devaluation rate. The Tesla Model S (with a 65.2 percent depreciation rate), Infiniti QX80 (with a 65.2 percent depreciation rate), and Maserati Ghibli (with a 64.7 percent depreciation rate) rounded out the top five.

2022 Jaguar I-PACE_Eiger Grey_Front 3q Dynamic 1
(Jaguar I-Pace)

The study found that electric vehicles lose the most value after driving off the lot, dropping an average of 58.8 percent over five years. EVs and luxury cars made up 23 out of 25 of the cars that depreciated most, while trucks and hybrids tended to hold their value the best. Check out the lowest and highest depreciating new vehicles below, at least according to iSeeCars.

Top 25 Vehicles With Lowest 5-Year Depreciation

1. Porsche 911            
2. Porsche 718 Cayman          
3. Toyota Tacoma         
4. Chevrolet Corvette                
5. Honda Civic                
6. Chevrolet Camaro
7. Toyota Tundra           
8. Ford Mustang            
9. Porsche 718 Boxster             
10. Toyota Corolla Hatchback             
11. Subaru BRZ              
12. Toyota RAV4/RAV4 Hybrid
13. Toyota 4Runner    
14. Toyota Corolla       
15. Subaru Crosstrek                 
16. Subaru Impreza   
17. Chevrolet Corvette             
18. Jeep Wrangler        
19. Honda HR-V            
20. Ford Ranger             
21. Honda Accord       
22. Toyota Prius             
23. Honda CR-V            
24. Subaru WRX            
25. Toyota Camry         

Top 25 Vehicles With Highest 5-Year Depreciation

1. Jaguar I-Pace
2. BMW 7 Series            
3. Tesla Model S            
4. Infiniti QX80                
5. Maserati Ghibli        
6. BMW 5 Series            
7. Nissan LEAF               
8. Maserati Levante   
9. Tesla Model X            
10. Cadillac Escalade ESV    
11. Land Rover Range Rover
12. Audi A8 L
13. BMW 5 Series        
14. Audi Q7     
15. Infiniti QX60            
16. Cadillac Escalade               
17. Audi A6      
18. Land Rover Discovery      
19. Mercedes-Benz S-Class
20. Audi A7      
21. Tesla Model Y         
22. Lincoln Navigator L             
23. Porsche Taycan    
24. Nissan Armada    
25. Ford Expedition MAX         

Go to Source
Author: Maxim Staff

Doxa Just Added GMT Functionality To This Classic Dive Watch

The best dive watches on the market go beyond the depths of the ocean, in matters of both style and utility: Doxa dive watches have that pedigree built right in, and the retooled Doxa Sub 250 GMT soars to new heights for world travelers, divers and watch collectors alike.

(Doxa)

The durable 40mm timepiece, as the watchmaker said upon its release at Geneva Watch Week 2025, “strikes the perfect balance between capability, comfort, and wrist presence.” Doxa also bills its long-running Sub lineup of watches as a “benchmark” in the dive watch category, and this latest release carries on that legacy rather handsomely.

(Doxa)

It’s available in Doxa’s vivid range of nine signature colors, and while some of its watches take on a weathered look (like its tribute to explorer and novelist Clive Cussler), this range is more vibrant and stylish (yet no less functional).

(Doxa)

The sleek yet sturdy watch seamlessly blends travel style and global utility, amplifying the Doxa Sub 250 GMT with a fourth hand for telling time across the planet. Available on either a color-coordinated strap to pair with its dial, or the company’s signature beads of rice” bracelet, the impressive watch bolsters Doxa’s roster with a total of 18 new references across the Doxa Sub lineup.

(Doxa)

Pricing starts at $2,450, and the newest addition to Doxa’s heritage-minded lineup also comes with a series of Sharkhunter and Sharkhunter Vintage references, for good measure. The Sharkhunter Sub 250 GMT series “pays homage to the earlier Sharkhunter models with their distinctive all-white hands,” the company noted.

(Doxa)

The ever-versatile dive watch, with the dressy appeal of its matching “beads of rice” bracelet and its understated yet highly useful dial and GMT functionality, revamps the Doxa dive watch lineup in what the horology company calls an “elegant package,” all the while also nodding to the brand’s earlier 2006 introduction of the 750T GMT. With just days to go before Watches and Wonders 2025, it appears that Doxa may have already made a significant splash with the handsomely appointed Doxa Sub 250 GMT.

Go to Source
Author: Beau Hayhoe

Cindy Crawford Stuns In These Iconic David Yarrow Photos

(David Yarrow)

It’s one of the most iconic moments in Super Bowl advertising history. Supermodel Cindy Crawford pulls up to the Halfway House Cafe in a red Lamborghini Diablo, wearing a white tank top and jean shorts. We’re somewhere in the California desert. She’s sweaty and hot. Two young boys watch in awe as she buys a Pepsi from a vending machine and gulps it down. The 1992 Super Bowl commercial became an instant classic, launching Crawford into the fantasies of men around the world. Nearly three decades later, legendary photographer David Yarrow decided to recreate the famous ad—but with a wild twist. “For some time, I had yearned to do my own interpretation of the advert with a still photograph,” the Scottish-born Yarrow explains. “I secured Cindy’s involvement, who in turn secured Pepsi’s approval—given the implicit tribute, why would Pepsi say ‘no’?”

(David Yarrow)

The result, shot in 2021 at the same Halfway House Cafe location, captures Crawford still looking gorgeous in an almost identical outfit. Instead of wide-eyed boys, she’s joined by two wolves (that are actually domesticated Tamaskan dogs) who salivate from the back seat of a vintage red convertible. Even Peter Savic, the legendary hairstylist from the original commercial, returned to style Crawford’s hair. The image has since raised over $2 million for charity.

(David Yarrow)

A Match Made In Heaven

Since 2018, Crawford and Yarrow have teamed up on several cinematic projects, with all of the proceeds going toward philanthropic causes. Collectively, they’ve raised over six million dollars for the American Family Children’s Hospital. “Each shoot has been thoughtful and unique,” Crawford wrote in the forward to Yarrow’s book, Storytelling. “David doesn’t call until he’s personally excited about his next idea for me. He makes it such a pleasant and fun experience that it’s always easy to say yes.” We’re glad she does. Some of the best shoots recreate famous moments in American pop culture, like the crop-duster chase scene from Alfred Hitchcock’s North by Northwest. In that image, featured on this issue’s cover, Crawford took the Cary Grant role, posing in a rare 1953 Ferrari 250 MM Vignale Spyder while a plane swoops down low behind her. “The premise was to style the set as if we were indeed in the late 1950s, and we recognized that we had a strong backdrop, as Roy’s Cafe is one of the treasure trove authentic landmarks of Route 66,” Yarrow explained. The shoot required a bit of stunt work, but it was nothing veteran pilot Greg Caldwell couldn’t handle. “There didn’t seem much to trouble Greg—not even his plane’s aerial proximity to a $10 million Ferrari or, more importantly, one of the world’s most identifiable and revered women,” Yarrow said.

(David Yarrow)

Parallel Paths

In some ways, Crawford and Yarrow were destined to work together. Both built massive careers by defying expectations. Crawford, who graduated valedictorian from DeKalb High School in 1984, initially pursued chemical engineering at Northwestern University before becoming a model. Her timing couldn’t have been better. She came of age in the era of the supermodel, when catwalk queens could command $10,000 a day to appear on runways or billboards. Crawford’s athletic build, all-American appeal, and signature mole above her lip helped her stand out. She went on to grace over 500 magazine covers, including the December 2005 cover of Maxim—she was also honored with an appearance on our Hot 100 the following year. Crawford walked runways for Chanel, Versace, and Calvin Klein, and became a face for major brands like Revlon, Omega, and, of course, Pepsi. Beyond modeling, she built a business empire that includes skincare lines and furniture collections. “Cindy Crawford is a wonderful woman; fame has just made her even more special,” Yarrow said. “She is the most successful model of all time for good reason.”

(David Yarrow)

Yarrow’s journey was also unconventional. After snapping a famous photo of soccer star Diego Maradona at the 1986 World Cup Final for The London Times, he took a decades-long detour into finance, making millions with a successful hedge fund. But in 2014, he returned to his first love—photography—and began creating images of wildlife and narrative storytelling. He is now considered one of the bestselling photographers in the world. Even though their careers both soared, Crawford and Yarrow have always stayed grounded by giving back. When she was just 10 years old, Crawford lost her younger brother, Jeff, to leukemia. The tragedy drove her to make childhood leukemia a focal point of her charity work. Yarrow’s photography has raised more than $15 million for charitable causes worldwide, including pediatric cancer care and wildlife conversation.

Recreating Movie Magic

Their shared commitment to philanthropy made them natural collaborators, but it’s their creative vision that makes the magic happen. In another one of Yarrow’s striking images, titled “The Daily News,” Crawford plays a 1950s movie star being stalked by paparazzi. The shot features a cameo of Dimitri Dimitrov, Hollywood’s most famous Maître D’, as a press photographer. It also features another snarling Tamaskan dog. Explains Yarrow, “Since the press tends to hang as a pack, I could play on that and throw in a wolf.” For Crawford, who turned 59 in February, reviving her modeling career has been a lot of fun. “Modeling is about illusion. It’s a fantasy world where models play various roles,” she once said. From drinking Pepsi in the California desert to dodging planes on Route 66, Crawford has turned that fantasy into real-world impact.

Go to Source
Author: Jon Small

‘One Battle After Another’ Trailer: Leonardo DiCaprio Stars In Paul Thomas Anderson’s Latest Film

(Warner Bros.)

Any new Leonardo DiCaprio film is a signature cinematic event, but DiCaprio stepping out for the first time in a Paul Thomas Anderson movie? Call it appointment viewing, as the first trailer for One Battle After Another proves in thrilling fashion. PTA’s latest cinematic head trip takes inspiration from Thomas Pynchon’s classic 1990 novel Vineland and pairs DiCaprio with the iconic director of Boogie Nights, Licorice Pizza and There Will Be Blood. DiCaprio, who was recently tapped as the new face of Rolex, stars as an intense revolutionary on the hunt for his missing daughter.

DiCaprio’s Bob Ferguson, seen using a payphone and delivering a cryptic series of passwords to a voice on the other end, is joined by a stacked cast that includes Sean Penn, Benicio Del Toro, Teyana Taylor and Regina Hall. The film was shot with cinephile-approved 35mm VistaVision film, and seems to play off Anderson’s penchant for the surreal. Variety reports that it’s set to be the most expensive movie of Anderson’s career, and described the official trailer thusly:

It begins with Bob, in a beanie and bathrobe, using a payphone to request help from some unknown rebel allies but forgetting which codewords to use. Del Toro plays Bob’s sensei and teaches him how to live without fear — and pushes him out of a speeding car. The trailer ends with DiCaprio screaming out “Viva la revolución and he and del Toro prepare to wage against their enemies

(Leonardo DiCaprio/Rolex)

Vulture notes that the prestige film (which cost about $140 million, according to estimates) is “seemingly destined to be iconic, even if it flops.” Judging from the intriguing trailer, a flop seems unlikely, but whether viewers will be able to wrap their minds around a movie inspired by a Pynchon novel remains to be seen. One Battle After Another hits theaters Sept. 26 with Imax screenings. Watch the official trailer below.

Go to Source
Author: Maxim Staff