These will have your friends doing a double take.
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38 Chic Nordstrom Items That Will Make People Think You Hired a Stylist
Modern silhouettes ahead.
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I Just Shopped for 3 Hours—These 34 Zara, Nordstrom, and J.Crew Items Are the Standouts
These pieces are so chic.
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The Results Are In: These Are the 10 Most Popular Fashion Brands Shaping Our Style in 2025
The creme de la creme.
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Vitamin C Is Basically a Shortcut to Glowing Skin—And This New Serum Is the Best I’ve Ever Tried
It’s great for sensitive complexions.
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I’ve Worked With Dermatologists for 10 Years to Nail a Simple Skincare Routine—This Is My Cheat Sheet
For when time isn’t on your side.
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Hold Up, the Noughties Are Calling—5 Y2K Denim Trends That Are Officially Making a Comeback in 2025
You probably still own some of them.
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Spirit Of the Week: 2024 Woodford Reserve Master’s Collection Madeira Cask Finish
“It’s so funny that you mention it as a ‘milestone,’ I didn’t consider that when I was working on this release,” Master Distiller Elizabeth McCall tells Maxim. “We work so far ahead on our releases and, of course, releasing a product when the flavor is optimal, so I was thinking more about that than it being the ‘20th release.’”
Taking the reins at Woodford Reserve from the legendary Chris Morris, the man most responsible for elevating Woodford Reserve to the top of the bourbon conversation, McCall has shouldered the responsibility with great deft. Today she’s discussing a true milestone, the 20th release in the well-awarded Kentucky distillery’s highly coveted Master’s Collection: the fall 2024 Woodford Reserve Master’s Collection, Madeira Cask Finish.
“We have our own set of ‘guard rails’ for innovation within the Master’s Collection: only change one of the five sources of flavor,” McCall explains, highlighting how Woodford Reserve first introduced the Master’s Collection in 2006 with ‘Four Grain,’ an expression that played with mash bills. The following year, in 2007, Woodford Reserve was among the first bourbons to finish in wine casks.
“It was quite controversial at the time, but is now a common practice by other distillers. This 20th expression marks that historic milestone, with a new Madeira wine cask,” notes McCall. “With each release you will notice that we change only one thing: grain recipe, maturation, or finish. We will not or have not changed the other two sources of flavor: water and fermentation. This allows our consumers to taste how changing just one flavor source changes the flavor of our whiskey.”
While the inaugural Master’s Collection in 2006 played with mash bills, the 20th iteration follows the 2007 expression by experimenting with wine finishes. In this case, using casks that previously aged renowned Madeira — a fortified wine from the Portuguese island off the coast of Africa, made famous during the Age of Exploration for being the launching pad for boats looking to cross the Atlantic (including Christopher Columbus’ own Niña, Pinta and Santa María).
As such, these voyages required fortified wines that could make the long voyage to the New World without spoiling. It also helped bring casks of the famed Madeira wines across the quickly expanding world map. “Madeira Cask Finish is a tremendous way to celebrate 20 years of the Master’s Collection,” the Master Distiller contends. She says with the Maderia finish she was hoping to enhance their whiskeys rich, dried, dark fruit character, as well as its nutty malt profile.
So Woodford Reserve finished a trio of their whiskies — bourbon, rye, and wheat — each separately in these Madeira casks, which McCall and her team tasted individually and then blended together. “I liked the blend flavor profile, I felt it had some delightful complexity,” she explains. “After I tasting the blend of just the whiskies finished in Maderia I knew I wanted to tone down the Maderia just slightly, and the wheat was the perfect whiskey for the job… it made sense to look to our wheat whiskey for blending.”
Although not as famous as their bourbon or rye, and only sold in limited markets, Woodford Reserve’s wheat whiskey mash bill is known for being “very fruit forward with hints of cinnamon.” Drawing from her extensive knowledge of Woodford Reserve’s offerings McCall knew this expression — the wheat whiskey without any Madeira second aging — would be the perfect ingredient to tone down the heavy Maderia influence. “That was magnificent! Hence the final product was born,” she says proudly. “When I taste this it reminds me of dried cherries sprinkled with baking spices, and a long lingering finish of a dried dark fruit medley and toasted walnuts.” Woodford Reserve ‘Master’s Collection 2024’ Madeira Cask Finish is available for $180 SRP.
Follow Deputy Editor Nick Stecher on Instagram at @nickstecher and @boozeoftheday.
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Author: Nicolas Stecher
Louis Vuitton Is Now An Official Formula 1 Partner
The fast-moving world of Formula 1 is about to get a little more luxurious: Famed fashion house Louis Vuitton is now an Official Partner of F1 and the title sponsor of the Formula 1 Louis Vuitton Australian Grand Prix 2025.
There’s much to love in the world of Louis Vuitton these days, from a buzzed-about collection with Takashi Murakami (and a campaign starring Zendaya) to an ultra-luxe Men’s Ski Collection designed by the label’s creative director, music mogul-turned-fashion powerhouse Pharrell Williams.
The glittering new partnership embraces both fashion and motorsports, as Louis Vuitton will appear on trackside advertising, while its signature Trophy Trunks will be presented to winning drivers and teams following Formula 1 global races.
Louis Vuitton Trophy Trunks have graced the biggest stages in sports, including the Olympic Games, and that crossover between luxury fashion and the sleek world of high-end motorsports is set to deepen further. The tagline “Victory travels in Louis Vuitton” is a key element of the elevated crossover effort.
Its role as Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025 is also a major moment for LV, and is poised to stretch across the next decade. As reported by Hypebeast, the partnership “reflects the growing convergence of fashion, culture, sports and entertainment.” And as F1’s popularity grows in the United States seemingly with each pulse-pounding race, a bold collaborative effort is poised to lift both luxury fashion and high-voltage auto racing to an even more opulent level.
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Author: Beau Hayhoe
Post Malone To Headline Super Bowl Tailgate Concert Before Chiefs Vs. Eagles
The NFL has drafted a clutch musical player for this year’s Super Bowl between the Kansas City Chiefs and Philadelphia Eagles. The league announced that Post Malone will headline the YouTube Tailgate Concert just before the big game outside Caesars Superdome in New Orleans. The tailgate show starts at 4 p.m. ET on February 9 and will air on YouTube.
It’s the second straight year that Postie has played at the Super Bowl—he performed “America the Beautiful” on the field ahead of last year’s championship game between the Chiefs and 49ers. Malone also joined Beyonce and Shaboozey for an NFL halftime performance during the Ravens vs. Texans game on Christmas Day.
The NFL has hosted a tailgate event since 2021, with Miley Cyrus, The Black Keys, Jason Derulo, Gwen Stefani and The Chainsmokers—who recently played at Maxim’s Las Vegas F1 Grand Prix party—all performing previously. Following Malone’s live set, 17-time Grammy-winning hip-hop superstar Kendrick Lamar will headline the halftime show. It was recently announced that singer (and past Lamar collaborator) SZA would join him on stage. Check out their splashy teaser video below.
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Author: Maxim Staff