Month: October 2024

With such a successful career in the NFL, Tom Brady has been able to buy quite a few expensive watches over the years. Now, some of those luxury timepieces could be yours—for a pretty penny, of course. 

On Dec. 10, auction house Sotheby’s will be selling Brady’s watches as part of the “The GOAT Collection: Watches and Treasures from Tom Brady” event. The biggest luxury brands will be represented, from Rolex and Patek Philippe to IWC and Audemars Piguet. For Brady, the sale represents his sharing pieces of his decades-long legacy with a few lucky fans. 

“I’ve been so fortunate to have such an amazing journey in my career, and these watches and collectibles really capture those unforgettable moments and all the hard work behind them,” Brady said in a statement, per NBC News. “I’m excited to give fans and collectors a chance to own and cherish these special pieces from my journey just like I have.”

Related: Rolex Prices Are Falling and Supply Is Increasing, Experts Say

The watches are worth between $12,000 and $800,000 depending on model. Among them are a custom-made white gold and diamond-set flying tourbillon Audemars Piguet Royak Oak watch that Brady wore during his infamous Netflix roast earlier this year. The timepiece is expected to sell for $400,000 to $800,000. He’ll also be selling his blue quartz-encased Richard Mille 35-03 “Baby Nadal,” which could sell for as much as $500,000. Brady’s rose gold Patek Philippe Nautilus and IWC Pilot’s Watch Top Gun edition “SFTI” are also hitting the market; the IWC piece in particular is notable as he wore it during his final Super Bowl Championship parade in 2021. 

Needless to say, the seven-time Super Bowl champ has amassed quite a collection over the years. 

“Just as he mastered the language of football, he has devoted himself to understanding the intricacies of watches, curating a world-class assortment of exquisite timepieces in recent years that reflects his deep passion for collecting,” Sotheby’s luxury watch expert Richard Lopez said. 

The GOAT Collection: Watches & Treasures from Tom Brady live auction takes place Dec. 10 at Sotheby’s in New York.