Disney is reportedly banning Netflix ads across its entertainment TV networks

In this photo illustration the Walt Disney Studios logo is...Rafael Henrique/SOPA Images/LightRocket via Getty Images

Disney is reportedly banning advertising from Netflix across all of its entertainment TV networks, including ABC, according to The Wall Street Journal. Netflix can still run ads on Disney-owned sports network ESPN, the company confirmed to The Verge.

The decision to stop running Netflix ads comes after the company failed to see a mutually beneficial relationship, according to the Journal. Netflix doesn’t run ads on its platform, for example, so Disney couldn’t use Netflix to promote its films, TV shows, or upcoming streaming service, Disney+. Other companies like Amazon, Comcast, and Apple, which have their own streaming services but maintain broader relationships with Disney, aren’t affected. As more streaming services are set to enter…

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