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If you’re old enough to have had a Spice Girls poster hanging in your childhood bedroom, you’re likely in your 30s now. Congratulations are in order; you survived the unfortunate fashion of the early 2000s and the uncertainty of your 20s. You, my friend, are a boss. But along with all the benefits that come with this glorious decade, also comes the responsibility to learn how best to take care of our skin in this new phase of life.
So, if you haven’t updated your regimen since before Beyonce released ‘Lemonade’, it’s probably time to recalibrate. In our experience, online reviews are a solid way to discover new products, so we raided the comments section of our favorite online retailers to pin-point exactly which lotions and potions women in their 30s are loving.
Ahead shop the picks that scored top marks from women in the discerning 30s club.
Average rating: 5/5. Whether you’re 15, 30, or 80, cleansing your face is an absolute must. At this specific stage, though, we should be looking for cleansers that can also protect from free radicals that age the skin. This one by iS Clinical does just that. “I follow the Shani Darden (celebrity esthetician) method of cleansing my face: cleanse my face first and then wipe with two wet gauze pads,” one savvy 30-something said in her Dermstore review. “This seems to really help is clearing out pores and keeping my skin feeling smooth.”
Average rating: 4.2/5. Double cleansing (that’s washing your face with oil-based cleanser first, then again with a water-based one) just got way easier. It’s an ideal method for women in their 30s, for its ability to deep clean without stripping the skin too much. “I love the fact I now have a travel-friendly companion too, I can easily pop some in a small container and off I go- no faffing around with a spoon trying to get product into another container or getting a smaller travel size,” said one on-the-go SpaceNK shopper.
Average rating: 4.2/5. The funny thing about acne is that it has a funny way of showing up, even years after you’d think it could finally be considered a non-issue. This salicylic acid-packed cleanser is great for tackling breakouts at any age, including your 30s. “This product has been a game changer. Completely. The Effaclar medicated gel cleanser has worked better for my adult onset cystic acne than any other product I’ve tried on the market,” one Amazon reviewer wrote.
Average rating: 5/5. The name of the game at this stage is detoxifying. After years of putting our skin through makeup, environmental pollutants and other pore-clogging mayhem, masks can help create clarity in tone and texture. This one by Eminence is . “When I turned 30, I suddenly gained a giant dark spot on my forehead. Luckily, I found this product,” a Dermstore customer wrote. “Every time I use it, the spot deminishes. Highly recommended!”
Average rating: 4.8/5. Here’s another mask you’ll want to add to your arsenal. It’s cool, tingly feel let’s you know the black tea complex, smoothing polysaccharides, and ultra-moisturizing hyaluronic acid spheres are all working. “If you do chemical peels, using this afterwards will bring your complexion to the next level of perfection,” said one very happy reviewer.
Average rating: 4.4/5. Sometimes, you just gotta get back to basics. This tried-and-true clay mask is a solid one to have in your arsenal at any age. “I am 32, and have somewhat dry skin and get some clogged pores and occassionally pimples on the chin. I was shocked at the results. My skin was so smooth after one treatment,” on Amazon shopper raved.
Average rating: 5/5. This two-step treatment system is perfect for 30-somethings who are ready to peel the years away. The first step exfoliates, while the second step nourishes and protects the fresh skin. You’ll notice diminished fine lines and wrinkles, smaller pores and more even skin texture. One Nordstrom reviewer called out how effective and gentle these treatment pads are, saying, “I am 30, have fair skin that’s usually sensitive, and was concerned about some dark spots from the sun, as well as overall evenness of time and texture. I use these about 3x/week with no redness or irritation, and my skin has honestly never looked better.”
Average rating: 4.6/5
Average rating: 4.5/5 . Don’t let the price tag fool you–this budget friendly retinoid is highly effective. So many reviewers called it a “holy-grail” skincare item, the “best product ever” and a “game-changer” that I struggled to pick just one review to share here. “Lines have diminished, the hyperpigmentation that snuck in during both of my pregnancies is noticeably fading, and my face is GLOWING,” A Sephora reviewer exclaimed. “At 31 I’ve tried a ton of different skincare brands/products because I am serious about my skin. This has exceeded all my expectations!”
Average rating: 4.75/5. Since the skin regenerates at night, it’s time to start paying closer attention to the products we’re applying before bed. This one by First Aid Beauty contains Colloidal Oatmeal and Niacinamide which soothe the skin and help it appear more bouncy, respectively. “My oily areas after 30 became an oil-slick,” on First Aid . I decided to start using the cleanser, then night cream, following with a multicellular water wipe. It helped to balance the cream and my face in all areas. Great for moisturizing for anti-aging affects
Average rating: 4.7/5. This antioxidant rich cream is perfect for nighttime wear, because it won’t clog the pores while delivering its intense hydration. One Bloomingdale’s shopper shared, “I have a combination skin type and I am 32: my skin gets oily in T-zones and normal in other zones. I also have a bit of acne problem but my biggest concern is large pores. I love this creme – it does magic on my face.”
Average rating: 4.6/5. Clary Sage, olive, and jojoba oils make this might cream ultra gentle and moisturizing. Also, you can’t beat that price. “I am 30…I had dry skin in yucky patches, red blotches, black heads, uneven skin tone….everything in the book that no one wants,” one Walgreen reviewer wrote. “I literally used this stuff, day and night, for 3 days and I have perfect skin. Everything is fixed. I’ve never been happier.”
Average rating: 4.4/5. If there are two words in skincare that really get us excited, they’re “cooling” and “brightening”. This balm is so necessary for tackling the fine lines that might be appearing around those wise eyes. “I’m in my mid 30’s and sometimes I’ll swipe this under my eyes, tap it in, and my cheekbones,” one Ulta shopper explained. “It brightens up my skin just enough if I don’t feel like wearing any makeup.”
Average rating: 4.7/5. This cream is a multi-tasker. It’s formulated to take on six types of eye wrinkles (yes, there are that many), including crow’s feet,lid creases, corner crinkling, under-puff lines, under-eye wrinkles, and those pesky wrinkles that form between the brows. A Sephora customer had this to say: “Since I’ve been using this my eyes look younger and the puffiness under my eyes has gone away making me look more awake. I absolutely love this eye cream.”
Average rating: 4.7/5. Squalane is one of those buzzy ingredients everyone has heard of, but may not exactly be sure what it is or does. Let us break it down: It’s essentially the hydrogenated version of squalene, a fatty molecule the body produces to minimize moisture loss. The thing is, our bodies’ production of this emollient dramatically declines starting in in our 20s, so by the time we’re in our 30s it’s more important than ever to replenish it in our skin, especially the ultra-delicate skin around the eyes. As one Biossance customer put it, “It really does provide a nice canvas for concealer and makes the eye area look more smooth and hydrated upon first use, lasting throughout the day.”
Average rating: 4.3/5. If you’re still debating whether or not you need to be using sunscreen, let us clear it up for you: the answer is a resounding yes. At this stage (and pretty much every stage of life), sun protection is a must. This mineral one from EltaMD is widely regarded as one of the very best facial sunscreens on the market. One enthusiastic Amazon purchaser wrote, “I prefer physical blockers but they never mesh with my makeup, make me so greasy (and I’m already oily/combo), or leave a ghostly white cast on my deep brown skin. This absorbs easily, has no strong fragrance, plays well with makeup and moisturizer, is still effective is Houston summer heat and humidity, and doesn’t trigger my adult acne.”
Average rating: 4.5/5. Here’s another mineral sunscreen by Supergoop!. It blends into the skin so you’re protected from the sun and its harmful rays without being stuck with a white cast over your face. “It didn’t make me look greasy and it applied so smoothly. Best of all it didn’t aggravate my acne or cause more breakouts! This sunscreen exceeded all my expectations!”
Average rating: 4.5/5. Quality sunscreen doesn’t have to cost a ton of money, and it also doesn’t have to remain visible on your face. Reviewers of this one by CeraVe agree that it absorbs well and even acts as a good primer underneath makeup. “Best zinc oxide sunscreen I’ve used yet for my face and I’ve tried several,” said on Amazon reviewer. “I mix a small amount of tinted foundation in with the sunscreen and no white cast.” Next, 11 Skincare Brands French Girls Never Stray From.
I’m going to go out on a limb here and say pumpkin is pretty damn magical. Quick story: My personal obsession with the Mexican-born squash—yes, really—started back in pre-K when I fell in love with a certain princess who traveled, um, very chicly, inside of one. And while her final destination may have been an enchanting ball complete with trimmings of Prince Charming and glass slippers, my current obsession with pumpkin revolves around an entirely different final destination: the pursuit of perfect skin and hair.
I once loved pumpkin for its fairytale flare, I still love it whipped into a latte or inside a golden flaky pie crust, but in 2019, I love pumpkin the most if it’s sitting on top of my face, limbs, or dehydrated strands. Pumpkin is a nutrient powerhouse (antioxidants! fruit enzymes! brightening AHAs!), so it’s really no surprise that the beauty industry has caught on with fervor—especially this time of year when our souls crave coziness, and our skin craves stability and rehab. (The transition from summer to fall and winter is no joke.)
Regardless of the season, pumpkin is a superstar beauty ingredient, but we’d be daft to say we don’t love it all the more paired with cooler temperatures, scarlet leaves, and that good old fall spirit. After all, cuffing season is coming, and these 19 A+ pumpkin beauty products are ones you’ll definitely want to keep at home with you. (Trust us, your skin and strands will thank you!) Keep scrolling.
We live in a world where face masks and peels are scary expensive. Like…the price of a nice meal and two rounds of drink during Happy Hour expensive. Which, is one of the (many) reasons we love this pumpkin-spiked beauty pick from Bliss. It comes in at less than $20 but still has all the perks we want from our fave pumpkin products: essential fatty acids, vitamins, minerals, antioxidants, plus a smooth and very radiant result.
Meghan Markle loves Eminence Organic Skin Care products. Need we continue? (We shall.) This hydrating pumpkin latte-inspired masque from the brand is so dreamy, and your dry, wind-parched face will be needing it this season. Full disclosure: If you’re oily or acne-prone, this probably isn’t your best bet due to how rich it is. But for those with a normal to dry skin type, the avocado oil, pumpkin purée, orange, pineapple pulp, white willow bark, and the brand’s unique BioComplex (i.e., antioxidants, vitamins, Coenzyme Q10, and alpha-lipoic acid) will feel like a total reprieve for your face.
Year after year, this iconic pumpkin enzyme mask from Peter Thomas Roth makes our list as one of the best pumpkin beauty products the industry has to offer our wanting complexions. The formula plays well with all skin types and utilizes aluminum oxide crystals alongside its namesake arsenal of pumpkin enzymes to target dullness, uneven skin texture, pigmentation, and any/all pore-related issues. (Like, when you can see them and don’t want to.)
You’ll notice our pumpkin beauty product picks are fairly mask- and peel-heavy, so we love that Too Cool for School offered to settle our appetite for squash via these photo-worthy eye masks instead. (We want a well-rounded pumpkin skincare routine, after all!) Even cooler? It’s actually a slick two-step system that first involves the pumpkin, niacinamide, and 24K gold to make you look like you sleep when you didn’t, followed by the hydrogel patches that zip in all the good stuff from the eye cream. We suggest pairing the ritual with a side of Hocus Pocus and *actual* pumpkin pie.
Meet one of Drunk Elephant’s most beloved skincare products. Bursting with vitamin C, this pumpkin ferment extract–enriched hit is outfitted with a powerful complex of antioxidants, skin-improving nutrients, exfoliating fruit enzymes, and special type of peptide that behaves like the antioxidants naturally found in vitamin D.
We’ve heard countless skincare junkies and celebrities wax poetic about Kate Somerville’s iconic line ExfoliKate, and this foaming cleanser is one of our favorite ways to cleanse away a rough day—whether it had to do with our complexion or not. A detoxifying trio of pumpkin, pineapple, and papaya work together to de-gunk, smooth, and relieve congestion.
You’ve likely seen Summer Fridays variety of tubed skincare elixirs all over your feed—the brand’s packaging is very Instagrammable. Alas, its formulas are pretty epic too. This one is an all-star for fall not only due to the fact that it contains glow-enhancing pumpkin, but because it’s packed with other skin-loving ingredients like apricot seed powder, beta-carotene, and calming oat kernel proteins.
If you’re on a budget but want to get all the benefits of pumpkin in your skincare routine this fall, look no further. This creamy face wash from MyChelle removes toxins and buildup, making way for luxe additions like pumpkin, honey, and green algae to work their reparative and strengthening magic.
Ah, a hair pick! Because yes, your hair—and it’s health or lack thereof—is an extension of your skin. For just $5 a pop, this superfood oil from SheaMoisture whips dry, dehydrated strands into shape thanks to the high-quality moisture potency of pumpkin seed oil.
Elemis is known for taking some of the most nutrient-dense food sources lurking in our fridges and cabinets and sticking them into super-effective, super-lust-worthy skincare products. New, this AHA-spiked glow-boosting formula is equipped, of course, with pumpkin, but acerola cherry, fermented rice water, green tea seed oil, and a pre-biotic thrown in for good measure are also on the menu.
This unique, season-appropriate enzyme scrub from Glo Skin Beauty utilizes both physical and chemical exfoliation to banish the dead skills that are dulling your complexion and clogging your pores (our biggest pet peeves come fall). Pumpkin enzymes pair with jojoba esters to increase the skin’s natural renewal process while amino acids plump and firm, ginger encourages stimulation, and aloe vera helps soothe to keep everyone listed above in happy, calm complexion homeostasis.
This clean pumpkin-infused peel from Naturopathica is one of our favorites for those suffering from persistent acne issues. Pore-purging lactic acid, antibacterial honey, and clarifying herbs like oregano, rosemary leaf extract, and cinnamon bark keep grease-prone skin in check.
This intoxicating peel (smell-wise) is a double punch of goodness for those who love all things fall. Pumpkin and apple tag team to exfoliate and infuse moisture back into fall-terrorized skin.
This is one of my all-time serums, so you can only imagine my excitement when I discovered it features pumpkin as one of its many stealthy skin-saving ingredients. Working as an herbal and natural alternative to a retinoid, apply it at night, every night, for max glow-inducing perks. (Just make sure to cleanse thoroughly the next morning.) The brand suggests sticking to five to seven drops per application.
We’re rather addicted to Moon Juice’s apothecary of dusts, adaptogens, snacks, and skincare, and this hair-centric supplement just so happens to be the newest member of the brand’s Super collection. (SuperYou is game-changing come the inevitable 3 p.m. slump.) SuperHair, however, is all about reviving your scalp and strand health with some TLC via biotin, kelp, saw palmetto, horsetail, full-spectrum extractions from ashwagandha and ginseng, and, of course, pumpkin powder. It’s strategically designed to improve your hair health in four different ways—zeroing in on stress by way of adaptogens, reversing nutritional deficiencies, protecting the hair follicle, and increasing critical hair micronutrients.
If you’re a minimalist when it comes to your beauty MO but still want to get in on the festiveness and beauty perks of pumpkin, we highly recommend this organic pumpkin facial soap from Osmia. Its glow-worthy roster is as follows: organic pumpkin, tomato, honey, camellia seed oil, and aromatic, skin-restorative essentials like carrot seed, carrot root, rosewood, and geranium.
There’s nothing wrong with stretch marks, and we’re all about just embracing them. But some folks are more caught up with removing or minimizing them than others, and we support that too. In the case of the latter, this pomegranate and pumpkin system may come in handy. Together, the two products help to prevent and improve stretch marks—the leading London dermatologists who invented the two-part cream and oil duo recommend applying the cream in the morning and the oil at night for velvety smooth skin.
Cleansing oil fanatics everywhere, please perk up your ears: This best-selling formula from One Love Organics consistently flies off the shelves with pumpkin oil being its vitamin-rich hero ingredient. Vitamin E is also a key ingredient and helps protect the skin against environmental stressors and damage.
I’ve said it before, and I’ll say it again—Maya Chia is one of my fave luxurious clean skincare brands, and this beautifying body elixir is no exception. I don’t have to tell you that it’s one of my favorite pumpkin-spiked beauty products, and I also appreciate the anchoring cocktail of grape seed, supercritical chia, marula, baobab, pomegranate, cranberry, which, basically, transforms your body into a glowing orb that looks like it’s been touched by an angel. Or, perhaps, a fairy godmother with a pumpkin fetish. Up next, Makeup Artists in Paris, London, L.A., and N.Y. Predict Fall’s Top Makeup Trends
