Shop 24 of This Week’s Best New Arrivals

Happy Wednesday! It’s time for our weekly installment of new arrivals. In case you’re unfamiliar, every week I search high and low to find the best in designer and fast-fashion pieces—all of which just hit stores—so that you can be the first of your friends to wear them. After all, if you’re going to buy something, why not beat everyone else to it?

As I write this in the middle of a quick break from NYFW madness, I can’t help but think how excited I am for fall fashion. While it’s still far from brisk in NYC, you can see the beginnings of fall trends trickling in by way of sweaters tied over the shoulders or a pair of thick-soled boots styled with a miniskirt or dress. Similarly, most of what you’ll find below is also a nod to the season ahead, some of which you wouldn’t be totally crazy to start wearing now—perhaps with the exception of the Mango faux-shearling coat. Now you just have to narrow down your favorites and make room in your closet—sorry! So what are you waiting for? Shop my picks of the week below, and don’t forget to check back next Wednesday for another batch of fresh fashion finds.

The trend literally everyone is wearing right now.

Snake might be one of my favorite fall print trends.

This cream blazer is perfect for wearing year-round.

Faux leather has never looked so luxe.

When can we start wearing furry coats again?

A layering wonder for fall.

It doesn’t get cooler than this.

Jonathan Simkhai launched handbags, and of course they’re perfect. 

Meet the new Loewe bag of my dreams.

Classic and trendy at the same time.

Cardigans as tops are one of the things I’m most looking forward to wearing come fall.

Raise your hand if you’re going to be living in the above outfit for the next three months.

Believe it or not, looking like a muppet is going to be very cool this fall.

Dion Lee just makes everything cool.

I’ve seen this Nanushka top on countless street style stars already.

Rotate’s It dress now comes in the prettiest print.

A fun dress for day or night.

Utility meets animal print is the trend combo I didn’t know I was missing in my wardrobe.

The mini slip skirt is the underrated staple I never knew I needed until now.

Love a paperbag pant.

Can’t go wrong with a classic knee boot—especially when they look this good.

Why settle for basic black pumps when shoes like this exist?

Just in case white shoes aren’t your thing, you should know these come in three other colors.

Just the right amount of edge for my taste.

Up next? 27 fall bags you won’t believe are under $150.

We’re Beauty Editors with Expensive Taste—Here’s What We Love At the Drugstore

As much as we’d like to say we love affordable drugstore beauty products more than spendier finds from Sephora, Violet Grey, and Dermstore, ehhhh that would definitely be a lie. Unfortunately (for our wallets, at least), my fellow WWW beauty editor Courtney Higgs and I have rather expensive taste in beauty products. (Remember that time I realized my makeup routine totaled a whopping $436?!)

But, there is a but. Since it’s part of the job, we’ve definitely tried our fair share of drugstore beauty products. Over the years, we’ve amassed a collection of budget-friendly finds we’re actually more obsessed with than their luxe, investment-worthy counterparts. Sure, I might have a drawer of lovely mascaras from Chanel, Dior, Too Faced, Lancôme, and more, but running short on my beloved neon-orange tube from Covergirl is what sends me into a cataclysmic panic. And there’s more where that came from!

Below, Courtney and I are sharing the best drugstore beauty products we use on a regular basis and mix with or sub for even the most spendy of beauty formulas. They’re not necessarily new or particularly exciting, but they’re the ones we truly can’t live without and haven’t felt the need to replace with higher-end options—even years later. Keep scrolling!

Let me just start by saying this ointment was originally formulated to soothe chapped cow udders. It’s not at all glamorous, but it’s seriously the best ointment. I see instant relief from severe dryness, peeling, irritation, and any other skin woe with just a dab of this miracle product. I have at least four tins at home and one on my desk at work so I’m never without it. 

This is one of those black-girl staples we all swear by. It’s the best gel in the world, and you can quote me on that. It’s the only one I’ve ever used that helps me achieve slick styles without turning my hair into a gross hard hat. The best part is that it’s so inexpensive that I can use it quite liberally without any guilt.

Foundation is one of those products I vividly remember watching my mom apply as a child, so as soon as I was old enough to experiment, I was all over it. That said, I’ve tried a lot of foundations. This one by L’Oréal holds its own against some of the most beloved, expensive formulas out there. It was actually recommended to me by a makeup artist friend who always keeps it in her kit. It’s soft and dewy and leaves my face utterly flawless but still looking like skin. The only drawback is that my perfect shade doesn’t exist; I have to mix two together.

I’ve never tried a professional dermaplaning tool, but I don’t really feel the need to because these handy little razors get the job done just fine. Maybe I’m naive, but I’m okay with that!

This cleanser from French drugstore brand La Roche-Posay recently saved my life while traveling. That’s dramatic, but after accidentally packing a pint-sized cleanser that had some comedogenic junk in it (which my skin immediately rejected in the form of whiteheads and zits galore), I found this at a nearby drugstore. After just a couple of uses, this exfoliating, salicylic acid–spiked cleanser almost completely cleared and settled my skin. It’s amazing, and I’ve been committed to it even since coming back home to my old favorites.

This is one of the first mascaras I ever used, and as long as CoverGirl continues to make it, I swear I’ll be swiping it until my dying day. I naturally have long, dark lashes, so I can’t stand heavy, clumpy formulas (or huge brushes!) that weigh them down or turn them into a sad, droopy mess. Remarkably, this is one of the only wands that doesn’t do the above. It’s great for curl, volume, length, and separation, and I always come back to it. I know they have multiple LashBlash formulas now, but the O.G. orange will always be my forever favorite. 

I discovered this dry shampoo pre–night out at a friend’s house (a fellow beauty editor for another publication, actually!) and have purchased multiple cans since. I’m not sure if I’m allowed to say this, but in my eyes, it’s a more affordable dupe to my fave dry shampoo from DryBar, and I love using it as both a dry shampoo for greasy roots and a texturizer if I need some volume. It smells amazing (I always get compliments if someone goes in for a hug), and it’s one of the few products I use on freshly washed strands and dirty strands, alike. 

I don’t even remember when I started using this concealer stick from Revlon, but I basically never leave the house without it. I put it on top of pimples, on top of under-eye circles, as a primer for my lips and eyelids—everything. I once lent it to a former co-worker who said she “hated all drugstore products” when she was desperately seeking concealer post-work, pre-date, and she couldn’t believe how great it was. I honestly prefer it over Clé de Peau Beauté’s cult-favorite stick concealer.  

If I didn’t know any better, I would think this foundation was about five times the price. The coverage is medium to full but super buildable, dries to a flattering sating finish (not too matte and not too dewy), and is infused with a healthy dose of SPF, vitamins, and other glow-inducing ingredients your skin will love. I have countless foundations that are way more “iconic” and way more expensive, and I usually reach for this one. 

I know people have their feelings about self-tanner, but I’m a self-professed self-tanning fiend. For years I had been scarred from my high school days of being perpetually orange and streaky, and I was on a strictly expensive diet of only the most expensive mousses and lotions out there. Thus, you can imagine my surprise when I was visiting my parents in Arizona, picked this mousse up from the drugstore, and actually loved it more than the majority of formulas I have stuffed in my cabinet at home. The color develops into a really natural and believable shade (even on my ghost-white skin!), it smells better than the majority of formulas I’ve tried, it lasts, and it also doesn’t feel sticky or overly gross on my skin post-application. As far as self-tanners go, it doesn’t get much better than this $12 option. 

I’m not a hairspray person, but every blue moon I need a quick spritz for an extra layer of hold security if I know I’m in for a long day or night. Since my hair is fine in texture and also super-bleached, I need something that’s lightweight, and won’t turn my fragile strands into a clumpy sticky mess. And, I definitely don’t want to feel like I have to wash my hair AGAIN the following day just because of my hairspray. I’ve been using this fine mist from TRESemmé ever since celeb colorist Justine Marjan introduced it to me a couple of years ago after it launched (she also used it recently here), and I love how soft malleable, and not product-y my hair feels post-spray. That said, it keeps things in place for hours and hours. Truly, it’s magic. 

Face masks are an expensive bracket of beauty product, and I’d be lying if I said on average, most of my favorites are upward of $50. However, I discovered this one back when I was in college (when I just couldn’t swing expensive skincare) and, remarkably, it’s STILL in my arsenal of acne-fighting formulas. Unlike a lot of clay and charcoal formulas, it’s not irritating or harsh on the skin, and it really does alleviate my congested skin almost instantaneously. 

Not only do these blushes from Milani look expensive packaging-wise, but they also give the prettiest punch of color. Every shade is gorge, and I use my collection just as much as I use my favorite powder blushes from Nars, Hourglass, and other more expensive brands. Plus, it’s like a two for one, because the finish is glowy enough to pass for a subtle fleck of radiance. Essentially, you’re getting a blush and highlighter for less than $10. It should be illegal. 

I’m not sure if I’d normally categorize Essie as a drugstore brand, but I’m including this epic top coat in this roundup because it’s available at affordable pit stops like Walmart, Amazon, Target, and CVS, and at just $11 gives me a long-lasting gel finish that’s way more budget-friendly than an actual gel manicure. I pretty much refuse to use any other topcoat at this point and rarely go to the salon. 

Hair accessories are having a major moment right now, but up until Scünci’s latest launch, (entitled the Elite Collection), nothing that wasn’t expensive struck my fancy. That said, the affordable brand is now bringing us allllll the gorgeous scrunchies, barettes, headbands, and clips a girl could as for at the fraction of the price. And, um, if these butterfly clips don’t give you *elevated* ’90s nostalgia, I don’t know what will.  Up next: The 7 Most-Wanted Face Creams—and Their Less Expensive Drugstore Dupes

The 16 Best Celeb Beauty Looks of the Week

Welcome to Who What Wear’s weekly rundown of the best celebrity beauty looks. Each week, we’ll take you through our curated selection of the most enviable hair and makeup showings of the last seven days.

This week’s red carpets have been absolute fire. Between the Toronto International Film Festival premieres of Hustlers and Joker, the kickoff of New York Fashion Week, and Harpers Bazaar‘s annual Icons party, our favorite celebs had ample opportunities to pull out all the beauty stops for the entire world to see.

Smoky eyes, bold brows, and rosy hues ruled the week, and we were surprised to see Emily Ratajkowski revive the faux-freckle trend. But when push comes to shove, our favorite look has to be Jennifer Lopez‘s blunt lob and otherworldly golden glow. Seriously, does she ever not look absolutely stunning?

If you’re looking for some beauty ideas to inspire your aesthetic, then search no further. Keep scrolling to see the best celebrity beauty looks of the week.

WHO: Zendaya. WHAT: Lancôme Idôle Fragrance Launch, New York. WEAR: We’re loving the smooth swooped bang grazing Zendaya’s signature full brow. 

WHO: Zazie Beetz. WHAT: Joker premiere, 2019 Toronto International Film Festival. WEAR: Everything is working here, from the flowing braids to the glistening cat eye, right down to the flawless, natural skin.

WHO: Winnie Harlow. WHAT: 2019 Harper’s Bazaar Icons Party. WEAR: We’re always here for an ethereal angel look, and Harlow nailed it with slick hair, glowing skin, and icy eyes.

WHO: Sophie Turner. WHAT: Heavy screening, 45th Deauville American Film Festival. WEAR: Turner served Old Hollywood glam with soft waves and black eyeliner.

WHO: Sadie Sink. WHAT: Kate Spade show, New York Fashion Week. WEAR: We love to see younger stars keeping it natural and embracing their youth. Sink did just that, tying her look together with a rosy pink lip.

WHO: Maye Musk. WHAT: 2019 Harper’s Bazaar Icons Party. WEAR: Musk took a major risk with this pink gradient bob and multicolored eye makeup.

WHO: Mandy Moore. WHAT: Target 20th Anniversary Collection Party. WEAR: Moore kept it low-key with a single spiral curl framing her barely beat face. That purple winged eyeliner is the perfect pop of color.

WHO: Lily Collins. WHAT: 2019 Harper’s Bazaar Icons Party. WEAR: Rosy eye makeup is always a good idea, especially paired with Collins’s bold brows.

WHO: Jennifer Lopez. WHAT: Hustlers premiere, 2019 Toronto International Film Festival. WEAR: A golden goddess called J.Lo hit the festival circuit over the weekend, and she shut it down. The stick-straight blonde lob is a total vibe, as are the brassy eye makeup and dramatic lashes.

WHO: Janelle Monáe. WHAT: 2019 Harper’s Bazaar Icons Party. WEAR: Monáe always gets it right, but these cascading crystal barrettes are truly next level.

WHO: Emily Ratajkowski. WHAT: 2019 Harper’s Bazaar Icons Party. WEAR: Faux freckles are back! At least that’s what we gather from Ratajkowski’s look. We’re also feeling this smoldering smoky eye and vinyl nude lip.

WHO: Ciara. WHAT: 2019 Harlem Fashion Row Awards. WEAR: These classic cornrows are just pristine, as is Ciara’s metallic eye look.

WHO: Brie Larson. WHAT: Just Mercy premiere, 2019 Toronto International Film Festival. WEAR: You can’t tell from the front, but Larson’s hair is scooped back into a neat little bun. It’s the perfect style to show off her impeccable skin.

WHO: Ashley Graham. WHAT: 2019 Harper’s Bazaar Icons Party. WEAR: The embellished headband trend is going strong, and we love the way Graham added it to her razor-sharp center part.

WHO: Joan Smalls. WHAT: DKNY’s 30th birthday party, New York Fashion Week. WEAR: This fiery, shimmering eye shadow coupled with intense black cat-eye liner makes for a sultry look, perfect for a night out. And of course, this top model’s undone, side-swept braid adds an extra layer of that “come hither” vibe.

WHO: Ashley Benson. WHAT: DKNY’s 30th birthday party, New York Fashion Week. WEAR: Benson’s piercing blue eyes are doing a lot of the work, but the tight line and smoked-out shadow add depth to this quintessential New York cool-girl look. 

Up next: Move Over, Pearl Clip—These 4 Hair Accessories Are About to Blow Up

10 Beauty Bloggers Who Leveled Up in 2019

In 2019, the word “blog” encompasses so many different modes of content creation. From traditional blog websites to YouTube vloggers-turned-wordsmiths and now Insta-blogs that utilize Instagram photo captions to share long-winded thoughts, there are more opportunities than ever to tap experts and aficionados for their makeup, hair, and skincare rituals and reviews.

As beauty editors, we’re well aware of the importance of the contribution these creators make to the beauty industry. Like us, they spend their time testing products, asking questions, and democratizing beauty to feel a little more accessible to everyone. This year, we noticed 10 content architects really upping their game, so we’re calling them out for you to hopefully find even more resources to scratch your beauty itch. (Well, only after you visit us at Who What What, of course.)

Ahead, the 10 beauty bloggers who have our attention right now. 

Where to follow: @katiejanehughes, katiejanehughes.com

If you’re into makeup looks that showcase impeccable skin, perfect eyebrows, and bold lids, then you need to follow Katie Jane Hughes, like, yesterday. Not only is she a highly sought-after makeup artist with major clients like Kate Bosworth, Rosie Huntington-Whiteley, and Ashley Graham, but she’s also turned her Instagram feed as a pseudo–beauty channel where she shares tips, techniques, and product recommendations galore.

Where to follow: @sortofobsessed

A self-proclaimed beauty and skincare obsessee, Adri’s color-coordinated feed is chock full of honest-to-goodness product reviews of everything from the latest serums to the indie makeup and beyond. She doesn’t show her face but instead blesses our timelines with the most aesthetically pleasing flat lays and shelfies anywhere online. Her beauty takes are always super honest and thorough, and we love how she’ll run down an entire routine in a caption.

Where to follow: @the_filethe-file.com

Ever wondered about the beauty routines of the international women of mystery you follow online? That’s where The File comes in. Its website and Instagram account are dedicated to giving readers an exclusive look inside the homes and beauty cabinets of the world’s most stylish women. Expect dreamy imagery and honest stories, for women, by women.

Where to follow: @esteelaundry

If Diet Prada–level shade is your cup of tea, then it’s time to follow the beauty industry version, Estée Laundry. Not only does this account stay on top of all the mess, like cases of alleged cultural appropriation, copycats, and the like, but it has a running franchise called #ELCommunityReview that turns its comments into a discussion board for folks from all over the world to weigh in about specific products. It’s an all-around good time.

Where to follow: @jackieaina, YouTubejackieaina.com 

YouTube sensation Jackie Aina’s star has been on the rise since the internet caught on to her comical, absolutely stunning makeup tutorials. But over the last couple of years, the beauty buff has skyrocketed in popularity, snagging herself such accolades as NAACP Image Award for YouTuber of the year as well as WWD’s Influencer of the Year Award in 2018. Most recently, Aina released an eye shadow palette with legacy makeup brand Anastasia Beverly Hills.

Where to follow: @gelcream

The trend of snapping photos of beauty products held up to airplane windows started here, and the whole internet should be so thankful for that innovation. Former magazine editor turned photographer slash Instagram beauty authority Yana Sheptovetskaya has compiled a feed chock full of beautiful, minimalist product shots (often held in her modelesque hand). But it’s more than just pretty pictures that has grown the Gelcream audience to 120,000 followers–it’s authenticity. Sheptovetskaya gives honest, in-depth, and fair ratings of the buzziest products, and she doesn’t post any ads or spon-con. What a gift.

Where to follow: @beautyisboring, beautyisboring.com

What started as a creative outlet for renowned celebrity makeup artist and photographer Robin Black back in 2012 has evolved into a full-fledged movement. If you’ve seen a bright, portrait style photo of a woman with brightly colored makeup, looking really cool and genuinely happy, chances are Black shot it (or at least inspired it). While the accompanying Instagram account is the more current collection of content, the website’s “The Face Archive” section gives readers a BTS look into the beautiful imagery. 

Where to follow: @cultogramscultofpretty.com

The brainchild of beauty insider Ann Colville Somma, Cult of Pretty is an online destination where readers can interact with the cult products they love and also discover indie brands they may not have heard of yet. From haircare to makeup, skincare, and just about every category in between, Somma brings the newest offerings from brands big and small to the forefront.

Where to follow: @marianna_hewittlifewithme.com

Marianna Hewitt’s trajectory has been truly inspiring to watch. From re-creating celebrity hair and makeup looks, to launching her fashion and beauty blog and amassing an impressive 923,000 Instagram followers, this woman has been one to watch from to get go. After launching her very skincare line Summer Fridays with co-founder Lauren Gores Ireland in 2018, the company has recently launched its third instant classic, the CC Me Serum.

Where to follow: @glowinguppodcast

So, this is technically the Instagram account for a hilarious beauty podcast called Glowing Up, and not a blog. But, we’re giving it a mention here because hosts Esther Povitsky and Caroline Goldfarban take to the ‘gram to share their “Glow Guides” of all the beauty favorites they talk about on each episode of the pod. They also create these shopping posts for guests who’ve appeared on the show, like Kiernan Shipka, makeup artist Nam Vo, and Tavi Gevinson.

Up Next: The Top 10 Vegan Makeup Brands, Ranked

This Expensive-Looking Trend Will Make You Look Like You Got a Raise

This fall, there are so many ways to make your outfits look more expensive. From leather separates to croc-effect accessories, there’s no shortage of luxe-looking trends to choose from if you find yourself searching for ways to trick people into thinking you spent more on your outfit than you really did. And now we’re adding one more expensive-looking trend to that list: pleated clothing, or more specifically, plissé. It’s the material that’s defined by micro pleats which give it a crinkled or puckered effect.

Why is plissé so expensive-looking, you ask? For one, the crinkled effect obscures any and all wrinkles, so you always look fresh and put-together even if you’ve been wearing the garment all day long. Secondly, any article of clothing made from plissé is immediately more interesting than most other fabrics thanks to the pleated texture. As you’ll see up ahead, the material can be found rendered in dresses, tops, pants, and skirts this fall and even though Pleats Please by Issey Miyake made plissé so covetable in the first place, everyone from affordable retailers like H&M and Topshop to luxury designers like Khaite are getting in on it right now, so you can achieve the luxe look no matter how much you’re actually willing to spend.

Simply scroll down to see the pleated clothing trend IRL and then shop each of the items defining the look.

Oh, Ganni, you always know how to stop us dead in our tracks with your eye-catching dresses.

Hot tip: ASOS is flooded with variations on the pleated clothing trend.

This color though.

This pretty dress every fashion insider has on their wishlists.

Now that’s a party dress.

Issey Miyake basically invented the plissé trend.

This color + this fabric = ultra luxe.

Zara does it again. Shop the matching Pleated Top ($20).

Our editor in chief Kat is really selling us on the trend.

Alert: The latest new brand on our radar.

The perfect top to wear to work this fall.

Take a cue from the model and wear this pretty blouse with your favorite denim.

NYC girls are about to order pieces form this brand in bulk.

May we suggest shopping the matching top to make it a coordinating set?

The best $50 you’ll spend this fall. (Yeah, I said it.)

Next up: I spot trends for a living—here’s everything I’m buying for fall.