If there is one luxury timepiece in the world that wins “Most Likely to Be Counterfeited” awards, it’s Rolex. The reasons are obvious: Rolex’s durability as an investment, its cachet as a symbol of wealth, and the fact you can make a quick buck off a sucker when marketing the ripoff. 

Thing is, with minimal training it used to be fairly easy to discern whether you were looking at the real deal or not. But technology has upped the game, and it is now pretty hard to tell the real from the fake at a glance. Hence the video above from Watchfinder & Co. 

Watchfinder first delved into parsing the sometimes microscopic differences between real Rollies and fakes two years ago, using the Submariner—which is often copied due to its relatively straightforward (therefore somewhat easy to duplicate) design.

But counterfeiting is certainly not limited to one model, and the problem now is technology has become so sophisticated that fakes are really more like clones.  

According to Watchfinder, determining the authenticity of a Rolex takes a better than average eye for detail. And of course, you need to know what you’re looking for. In this case, they took a look at the Rolex Cosmograph Daytona 116500LN:

It’s in the delicacy of the finishing that clues begin to sprout up. The mirror finish of the polished dial furniture lacks the lustre of the genuine, slightly dulled by the machine application over the finer hand-polished gloss of the Rolex. Edges are coarser, handled with less care, losing the catch of light they should have when the watch is angled just so.

It’s a similar story with the print, the precision of the plates used to isolate the ink lacking the final detailing needed to get the thin, crisp lettering the genuine watch wears on its dial. The colouring of the ‘Daytona’ script misses the mark by a shade or two, as does the dusting of grey paint in the ceramic bezel. The genuine watch glitters with the fine platinum dust it’s treated with; the fake is lifeless by comparison.

The precision of the fit is lacking in the fake as well, the bracelet end-links showing gaps. The intricate detailing between the knurls of the crown and pushers, they don’t reach the same level of even application found in the Rolex, either. There are tells, if but only if you really know what you’re looking for.

Then there’s the watch caliber—a timepiece’s movement mechanism. According to Watchfinder, this Rolex Daytona has a 4130 caliber, and in the past a fake would have some Chinese-made crappy movement system instead of the finely-machined Rolex setup.

Now, however, a good fake is likely to be “a replica 4130, right down to the last detail. There’s a balance bridge, a column wheel, the trademark purple reversing wheels—even the select use of gold screws has been matched.”

Still, it’s in the finish that the discerning horologist can catch on to a phony. The dupe won’t have “the finesse of the straight and circular graining and doing without most of the polished bevelling.”

The somewhat depressing prospect here is the fact that your chances of paying through the nose for an authentic-looking Daytona have gone up exponentially, and you have to become more of an expert than many might anticipate is necessary to ensure you’re getting the real deal. 

That said, if you have acquaintances who aren’t into watches, they will still know the name Rolex, and you can totally impress them with the gift of a new (fake) Daytona if you want to get the phony off your hands.

Just joking, don’t do that. It’s funny, but not very nice.

The Lamborghini Huracan looks right at home flying sideways through corners on asphalt. But can you imagine a rally course-worthy iteration of the Raging Bull? 

You don’t have to, because the Italian marque just dropped renderings of a concept called the Huracan “Sterrato”—or “dirt,” in English—that’s designed to run off-road. 

A formidable 640 horsepower comes from the same naturally aspirated, 5.2-liter V10 and found in the Huracan EVO. Also carried over from the sub-three-second coupe is Lambo’s LDVI command center, except it’s calibrated to produce extra torque while drifting on low-traction surfaces.

But the Sterrato is also equipped a host of features one would expect to find on a true 4×4. The engine and air intakes are protected by mud guards, rock-deflecting composite panels are incorporated throughout the body, and the undercarriage is reinforced with an aluminium skid plate. 

That last mod is particularly important, because the body is only lifted by a measly 47mm (about 1.8 inches). 

New 20-inch rims wrapped in grippy balloon tires are housed in enlarged wheel wells, and the interior is bolstered with a titanium roll cage. And like all good all-terrain rides, the Sterrato has an ultra-bright LED light bar on its roof. 

Since the Huracan Sterrato comes straight from Lambo, there’s a chance that it might actually get made. 

If not, you can always take a cue from Alex Choi and build an off-road Lambo yourself. 

Ryan Reynolds just dropped a cheeky new commercial for his Aviation Gin brand featuring a breakout star from Netflix’s Fyre Festival documentary.

Titled “How Far,” the ad stars the Deadpool star as he forges and hand blows glass bottles and personally engraves them as his voice-over explains that he’s willing to do absolutely anything for his company. 

“How far would you go for your company?” Reynolds asks in a voice-over. “It’s a question I ask myself everyday.”

“Because can you ever really go too far for your company?” Reynolds continues, blowing the glass dust off of the bottle with tears in his eyes. “I just don’t think that’s possible.”

At the end of the clip, we see Andy King from Netflix’s Fyre Festival documentary Fyre: The Greatest Party That Never Happened sitting at a bar and watching the ad. “He gets it. I’ll have an Aviation Gin,” King says. 

In case you aren’t familiar the scenario that they’re referencing, King became a viral sensation for his classic scene in the Netflix doc in which he revealed that disgraced Fyre Festival creator Billy McFarland asked him to perform oral sex on (a.k.a. blow) a customs official for four 18-wheeler trucks of Evian… and King was actually prepared to take one for the team, just so Fyre could happen.

Luckily, King didn’t have to go through with it….we think.

All joking aside, the new ad highlights the launch of Aviation Gin’s latest limited-edition bottle, and the brand is donating a portion of all proceeds to the Exuma Foundation to help those impacted by the disastrous Fyre Festival. We’ll drink to that.