Month: February 2019

Meet Lauren, Who What Wear fashion editor and co-founder of The Devils Wear Zara. Lauren is so obsessed with Zara that we started calling her the Zara Scout. Now she’s turning the nickname into a franchise so she can regularly share her insider knowledge of the brand—including all her hacks, secrets, and must-haves—with you.

As you’ve probably figured out by now, we love bugging all of you about your personal shopping habits. As a publication that lives to serve your every shopping desire, there’s really no better resource than, well, you. This time around, we wanted to get a little more granular in our ever-growing obsession with Zara shopping by asking women over 50 to tell us what they love buying from the retailer.

Now, being over 50 has nothing to do with what you should buy from Zara—you can buy whatever the heck you want at any age—but were curious as to what this particular group of women was eyeing from the site. After just one post on The Devils Wear Zara asking women over 50 to share their favorite Zara items to shop, we were overwhelmed with the number of responses. Ahead, read some of our favorite responses and shop the items these women are absolutely loving.

Next up, find out which spring trends this 54-year-old is proposing a ban on.

Welcome to Cost Per Wear, a series where we break down how much value really lies in certain items so you can make well-informed shopping choices. Given that many outfit ideas we have saved for each item, we’ve calculated the cost per wear for every time we step out in the piece (given that we copy each of the following outfit ideas, of course).

Wardrobe basics—being told to invest in them is kind of like being told to eat more broccoli. It’s the smart thing to do but hardly counts as exciting. Let me guess, you’ve put off investing in high-quality basics and instead supplemented your wardrobe with quick fast fashion buys? I get it. So instead of hammering the lesson into your head any longer, I’m going to prove to you just how valuable each of these investment clothing essentials really is.

A black blazer, high-waisted jeans, mules, and a slip dress—these are the key investment buys that everyone should own. Sure, $50 per wear sounds like a lot, but after the years of love these pieces will get, $50 will easily become $5. Keep reading to see the photos that prove our cost-per-wear analysis, check our math if you’re so inclined (we didn’t even include wears that aren’t pictured!), and then shop the items guilt-free.

Speaking of timeless styles, see which spring trends are so ageless that my grandma wore them, too.

When Pantone announced its Color of the Year for 2019, I was eager to hear the intel on which hue would dominate in fashion and design and ultimately set the trends for the year ahead. But upon learning the news that Living Coral, a salmon-pink color, would be crowned the title, I just laughed (sorry if you’re reading this, Pantone). As a fashion editor, I pride myself on staying abreast of the latest trends, and nowhere in my view was this coral color. I was surprised, to say the least.

It got me wondering: What are the fashion color trends of 2019 that I do stand behind? I dove headfirst into some trend research and decided upon the following five color trends. These are the ones you’ll be double-tapping, adding to cart, and ultimately wearing throughout the year, so I suggest you get to know them if you, like me, are proposing a ban on Living Coral.

From reinvented pastels that are actually groundbreaking for spring to the one non-color color trend that Instagram’s already having a field day with, keep reading to see and shop them all.

Next, eight cult pieces that you’ll see over and over during fashion month.

This is Style in the South, a series in which our South-based editor, Allyson, shares her insights into the trends and shopping habits that Southern girls follow (and don’t follow). She’ll also share her own personal experience with how to dress since returning to the South after more than a decade away. Whether you live in the South, are visiting, or are simply curious, she’s here to give her Who What Wear perspective about all things Southern style.

Although I live in the South, I’ll admit that my knowledge of Southern women’s style only goes so far. I recently returned to the region after living elsewhere for over a decade, so I have a lot to catch up on. This is why I jumped at the chance to pick Raleigh, North Carolina–based personal stylist Alex Long’s brain upon meeting her recently. Long’s company, Alex Long Studio, specializes in personal styling, shopping, and closet editing, so she’s an expert on the subject of Southern women’s closets. Naturally, the first thing I wanted to know is what she always removes from said closets. She told me, “Southern women love a statement piece, and when it’s the focus of our look, we wear it so well. But convincing a Southern girl to stock up on solids (never mind black) can be an uphill battle.” She added, “While they’re great for the beach, the big florals haven’t changed much, and so they can become a little dated.”

On the accessory front, Long said, “Tassels are another item we see a lot. From earrings to necklaces and hemlines, tassels are everywhere. I always encourage my clients to stick with one or two points of focus.” Summing it up, she told me, “For our clients, it’s less about replacing and more about finding a balance between a statement piece or two with a good foundation of basics.” With that, keep scrolling to shop solid-colored basics that would boost any woman’s wardrobe, Southern or not, along with statement pieces that are actually cool (as opposed to dated).

Next up, nine “boring” basics everyone forgets to buy.