Month: January 2019

Wildly popular, wildly affordable lingerie (and swimwear) brand Aerie can truly do no wrong. The American Eagle offshoot continues to break ground with its commitment to embracing diverse body types and inclusivity, and it was one of the first brands to refrain from retouching its models, leading the way for others to follow suit. The strategy is clearly working, as last year Forbes stated that Aerie was “on fire.”

For the brand’s spring 2019 campaign, it tapped eight inspiring celebrity role models to model the new collection: actresses Busy Philipps, Samira Wiley, and Jameela Jamil, -Paralympic medalist Brenna Huckaby, blind YouTuber Molly Burke, Olympic gymnast Aly Raisman, body positive model Iskra Lawrence, and poet and author Cleo Wade.

We exclusively caught up with a few of the campaign stars behind the scenes at the shoot, and their words about what being a role model means to them were beautifully profound. Cleo Wade told us, “To me, being a role model means to live a life bigger than just me. To live a life that can help every young girl everywhere,” while Iskra Lawrence shared these inspiring words: “Being a role model means believing in my own power so that I’m then able to let other people see their superpower too.” And Busy Phillips shared who her role models are, saying “Some of my personal role models are Oprah, obviously, and my mother because she’s such an incredibly strong woman who raised two incredibly strong women.”

Keep scrolling to see shots from the beautiful unretouched campaign and head to Aerie tomorrow to shop the new spring collection.

Next up, read what Iskra Lawrence had to say about her unretouched Aerie campaign last spring.

I very much live by the old “never say never” adage, especially when it comes to fashion trends, but there are certain shoe styles that I can say with confidence I can’t imagine myself wearing again. We live in a time in fashion when even “ugly” trends have a regular tendency to become wildly popular. I embrace some of them, but there are other shoe trends that I tend to say “been there, done that” about, for one reason or another (most of which have to do with seeing old photos of myself wearing them).

Style is obviously a very personal thing, so I must point out that if the shoes I’m skipping work for you, I fully support wearing them to your heart’s content. I, on the other hand, have seven alternative styles that I’m shopping for instead as of late. Keep scrolling to see which shoes I’m officially done with and which I’m buying instead.

Next up, the Instagram accounts I look at whenever I want to buy shoes.

Maxim Big Game Weekend is popping off at APEX Social Club at the PALMS Casino Resort in Las Vegas with events hosted by Maxim Cover Girl contest winner Janel Tanna on Friday and rapper Machine Gun Kelly on Saturday.

Guests will dance the night away as Sin City’s hottest DJs spin the latest hip-hop and pop hits both nights. The Big Game Weekend party vibes continue at APEX Social Club through Superbowl Sunday with a performance by DJ Shift.

APEX, located in the space formerly known as Ghostbar on the 55th floor of PALMS Casino Resort, has long held the unofficial title of the absolute best view in Las Vegas. 

The club capitalizes on the unrivaled 180-degree view while reinterpreting the space and turning the 8,000-square-foot space into an open-air boutique nightclub.

If you’re not in Vegas on Saturday, don’t forget that the Maxim Big Game Experience is taking over The Fairmont in Atlanta to celebrate the biggest weekend in sports.

A seriously deep musical lineup–Atlanta native Future, Jamie Foxx and Diplo–will take the stage, in addition to Yo Gotti, Zaytoven and DJ Ruckus. 

The Maxim Big Game Experience is produced by Lagardère Sports and Entertainment and Rooftop2 Productions. In the Know Experiences is the event’s exclusive hospitality partner and will oversee all VIP operations and experiences. 

Clique Hospitality’s premiere rooftop nightlife venue in Las Vegas, APEX Social Club of PALMS Casino Resort, will take over the ultra-exclusive balcony. The event is supported by 1Iota Productions Ashley Avery Agency, Atlanta-based sports agency SportsTrust, who will have a dedicated VIP section, and Waffle House.

For ticket and VIP table requests, visit www.maximsb2019.com. 

Ryan Labbe, Jason Craig and Andy Masi are the nightlife powerhouses behind Clique Hospitality’s APEX Social Club, the notable hotspot lounge located on the 55th floor of the newly renovated PALMS Casino Resort with wrap around views of the Las Vegas Strip. 

Their newest restaurant concept, Greene St. Kitchen, is set to open early in 2019 at the hotel as part of the continued $690 million renovation roll out, their third venue to open at PALMS Casino Resort alongside APEX and Camden Cocktail Lounge and the soon to open Greene St. Kitchen.

Since opening, APEX Social Club has seen the likes of Emily Ratajkowski, Tinashe, Scott Disick, Travis Barker, Robin Thicke, Tito Ortiz, Joanna Krupa, Rick Ross, Serayah, Ajiona Alexus, Scheana Shay, Kendall Jenner, Ne-Yo, Blake Griffin and many more.