Month: December 2018

Not to shock you, but 2019 is right around the corner. Yeah, yeah, yeah, 2018 flew by, and it seems like just yesterday we were celebrating New Year’s Eve, but it’s time to stop living in the past and start planning for the New Year ahead. And by planning, we, of course, mean strategizing your next Zara shopping spree. Since the brand churns out new products on a weekly basis, staying on top of what’s new, what’s old, and what is even worth buying can prove difficult.

Keeping the new year in mind, we went through and hand-selected all of the Zara shoes we have a hunch will sell out before 2019 even arrives. How do we know this? First of all, some call me a low-key Zara expert (I’m really humble), and second of all, most of the pairs we shopped out below are actually already almost sold out (act fast). Additionally, we factored in trends and seasonality, such as holiday crystals and snakeskin, that the fashion world can’t stop clamoring about. So, if there’s a pair of Zara shoes you’ve been thinking about buying and you see it in the roundup below, add them to your cart ASAP.

Up next, check out our Holiday Issue, where you can learn all about the best of the best when it comes to holiday style.

If you suddenly acquired a time machine and went back to this exact time last year, you’d likely read about us waxing poetic about a certain key 2017 denim trend. (Because if you successfully time-traveled, the first thing you’d do is read Who What Wear, right?) The jean style we were calling the most popular denim trend at that point was cropped flares, and they’ve all but completely vanished from view 365 days later—have you noticed?

After coming to this realization, I did some digging, and it turns out I’m not the only one who’s picked up on cropped flares’ rapid decline. Who What Wear’s resident commerce strategist, Alex Flowers, confirmed that “units sold of cropped flare jeans decreased by 55% compared to last year.” As for what’s replaced them? It seems we’re trading in the retro ’70s-inspired silhouette for one that’s much more ’90s: “baggy” or loose-fit jeans. Flowers noted that in place of cropped flares, wide-leg styles have soared in popularity, increasing by 214% this year.

Next, see the best new jean styles that launched this month.

Naturally, at the end of the year, we tend to reflect and reminisce on the high and low moments of the year and plan to set fresh beginnings for the new year ahead. The fashion equivalent of an annual reflection means looking at data to find the trends people loved to hate, the clothing terms with increased searches, and the items that sold the most units. Enter today’s story where we’re sharing the top-selling T-shirts of the year. Thanks to insight from our in-house affiliate team, we’ve gathered the 10 tees that were most popular among our readers over the past 12 months.

Take a glance at the below T-shirts and you’ll quickly see a theme. The majority of the tees are fitted, crewneck T-shirts with the exception of two V-neck options. Another observation? Our readers prefer to spend under $50 on white tees unless it’s a splurge designer purchase like this Gucci logo tee that made the number seven spot. We also noticed scoopneck options were missing from the list, which leads us to ask and assume: Are scoopnecks outdated? Based on our shopping insight, it’s safe to say it’s the style that’s not selling anymore. Below you’ll find the wardrobe essential ranked from the 10th slot to the number one style of the year. Scroll down to see and shop the most popular T-shirts.

This is Style in the South, a series in which our South-based editor, Allyson, shares with you her insights into the trends and shopping habits that Southern girls follow (and don’t). She’ll also share her own personal experience with how to dress since returning to the South after more than a decade away. Whether you live in the South, are visiting, or just feel curious today, she’s here to give her Who What Wear perspective about all things Southern girl.

The point of this story is not to say that Southern girls don’t shop at Zara. In fact, to the best of my knowledge, similar to many women around the world, they shop at the fast-fashion retailer like it’s their job. But as you know, Zara covers a very wide range of trends across its thousands of pieces in stock at any given time. As someone who is from the South and once again lives in the South, I can confirm that not all of those trends are fully embraced by Southern girls (with exceptions, of course). And in case you’re interested, I went through a slew of items that Zara has put their weight behind and chose seven styles that I’m sure Southern girls won’t be quick to embrace, for one reason or another. Keep scrolling to find out and to shop what they wouldn’t (and would) wear, in my humble opinion.

Next, the only shoes Southern girls give a damn about.

Meghan Markle, Amal Clooney, Rosie Huntington-Whiteley—what do all these celebs have in common? Aside from being impossibly chic, they all have a certain classic style sensibility and are unwavering in their elevated taste. We’ve come to rely on this crop of style stars for their consistently polished ensembles, and although we could go on and on about what makes their style so good, there’s one timeless piece they wear every winter that we need to talk about: camel coats.

Without fail, this celeb-adored coat style pulls a look together instantly. The camel coat outfits our favorite classic style stars wear on repeat are no doubt high-end, but the best part about the style is how even the affordable versions easily pass for designer. Just take a look at managing editor Michelle Scanga’s coat, which you’d never know she really scored at Forever 21 years ago. Celebs and editors all agree that the timeless coat is the ultimate outerwear investment, but in case you want to see just how good it looks IRL, keep reading to get inspired by our favorite camel coat outfits. Then, shop our picks.

Speaking of classics, see the four fashion pillars that define royal winter style.